As Reddit grows, Digg appeals to advertisers by prioritizing trust, moderation, and real participation

The Olympics and World Cup will propel sports ads to a record year, pushing global spend past $1 trillion.

Most viewers pause for 1 to 5 minutes, offering extended periods for non-intrusive ads likely to drive action.

Second-screening is now the norm, collapsing ad-to-purchase journeys into seconds on mobile

NBCUniversal (NBCU) debuted AI-powered ad features ahead of the upcoming Consumer Electronics Show in 2026, giving advertisers the opportunity to leverage AI for better results in live TV and video-on-demand properties. Campaigns running on NBCU properties now gain access to the massive benefits of utilizing AI for TV, CTV, and VOD advertising.

AI is drastically changing the digital advertising landscape, and connected TV (CTV) is no exception. In a conversation with EMARKETER, Martin Kristiseter, CEO of media company Digital Remedy, shared his insights on how AI is evolving as a critical copilot for CTV advertising. Using AI tools to handle complexity while leveraging human insight for overall storytelling will help advertisers strike the right balance.

WunderKIND Ads announced an integration with Yahoo DSP Thursday that will unlock scalable access to Wunderkind’s connected TV (CTV) pause ad inventory through private marketplace (PMP) deals. Wunderkind’s and Yahoo DSP’s integration delivered a 12.6% lift in purchase intent for what the announcement refers to as a “leading luxury retailer”; an almost 10% lift in brand favorability; and a 28% more cost-effective CPC than the retailer’s holiday average. Those using Yahoo DSP can now take advantage of Wunderkind’s high-performing pause ads, unlocking scalable access to formats proven to lift purchase intent, strengthen brand perception, and drive more efficient results.

Sell-side platform PubMatic and connected TV (CTV) ad company BrightLine announced a partnership that will bring addressable and interactive CTV ad formats to PubMatic’s programmatic platform. As interactivity becomes a critical differentiator in a crowded CTV ad landscape, marketers can use PubMatic and BrightLine’s partnership to more easily deploy interactive CTV ad formats across major publishers.

Walmart finalized its Vizio acquisition one year ago, a move that clearly telegraphed its advertising ambitions and positioned it to be a dominant retail media player. Vizio considerably strengthens Walmart’s pitch to advertisers by giving it more opportunities to get in front of engaged audiences and providing more data for better targeting and measurement. Walmart’s newfound CTV capabilities also help establish the retailer as a full-funnel ad solution, increasing its appeal to both endemic and nonendemic brands.

Creative supply-side platform TripleLift announced an expansion of its programmatic pause ads offering on Thursday, giving publishers a one-stop shop for scaling the innovative connected TV (CTV) ad format. Investing in new capabilities like TripleLift’s expanded programmatic pause ad opportunity will prove critical as the format continues to drive measurable action. But as more brands turn to pause ads, those that stand out will be the ones who listen to user preferences.

Amazon is going all-in on AI-powered advertising solutions for small- and mid-sized businesses (SMBs). SMBs can now create high-quality campaigns without requiring costly resources, giving SMBs access to creative capabilities that were once out of reach.

Paramount Skydance’s first full quarter under CEO David Ellison wasn’t flashy—but it was confident. Revenues were roughly in line, shares jumped over 10%, and management struck a new tone: Paramount is (re)building. Ellison and president Jeff Shell raised synergy targets to $3 billion, boosted film and TV output, and reaffirmed streaming growth through UFC integration on Paramount+. Ellison teased “buy versus build” ambitions amid merger chatter with Warner Bros. Discovery, signaling offense over defense. The message landed: Paramount’s next act is about agility and intent—a media giant betting it can grow faster by cutting smarter.

Samsung Ads and AdGood have launched a partnership enabling nonprofits to advertise on connected TV for the first time at scale. Samsung will donate ad inventory from its free streaming service, Samsung TV Plus, to AdGood’s nonprofit exchange, allowing mission-driven organizations to reach viewers across premium streaming environments. The initiative reflects a broader shift in the CTV ecosystem—where unused inventory and automation are being repurposed to advance social impact, equity, and accessibility in digital media.

The connected TV (CTV) landscape is evolving rapidly from an exclusive channel to a democratized medium that drives action for brands of all sizes. In a conversation with EMARKETER, Mike Laband, group SVP of revenue at Magnite, shared his insights on democratization, how Magnite is investing in innovation, and where CTV ad formats are headed. Marketers who ride the wave of CTV innovation will be best positioned to succeed as the medium becomes heavily saturated with ads.

The Trade Desk’s connected TV (CTV) operating system, Ventura, is entering a crowded market dominated by giant tech players like Amazon—but TTD views the operating system as a yearslong bet on increasing transparency in the CTV market, senior vice president of Ventura Matthew Henick told EMARKETER. Big Tech’s hold on the CTV operating system space will persist for some time, but Ventura hints at trends that could disrupt that dominance. TTD’s push to improve transparency and addressability for both publishers and advertisers taps into a growing discontentment with the Big Tech status quo.

Apple TV and NBCUniversal’s Peacock are partnering to offer a streaming bundle for $15 per month starting Monday. The new bundle provides potential for advertisers who have been hesitant to invest in Apple TV and Peacock respectively because of a lack of proven results.

Twilio’s new tools solve a major marketing bottleneck: unreliable customer data signals. Its update turns Twilio Segment into a real-time control tower by giving marketers and engineers a shared view of what’s working and what’s broken across the customer journey, per MarTech. Marketers don’t need more data—they need usable data. Twilio’s tools clean the pipes and light up dashboards, turning signal chaos into signal clarity while giving brands the confidence and autonomy to act without second-guessing. Brands that delay addressing unreliable signals risk falling behind as data blind spots widen and personalization breaks down.

YouTube now reaches 76.3% of Mexico’s internet users and has become the default screen in Mexican homes, per DataReportal. But the bigger story is how it’s being watched—mostly through connected TV (CTV). YouTube now sits at the center of Mexico’s CTV and cultural ecosystem. There’s an opportunity for marketers to capture attention by seeking out partner creators for sponsorships. Brands looking to connect should prioritize long-form CTV strategies that hold attention on the big screen, collaborate with local creators who understand community dynamics. and develop original, Spanish-language content that reflects local culture and values.

Interactivity is becoming a key driver of growth for connected TV (CTV) advertising as the format evolves alongside shifting audience preferences. Marketers must recognize that interactivity will become a strategic advantage in CTV advertising as streaming platforms are inundated with standard formats that risk ad fatigue and viewers begin to “expect all ads to be interactive in some way.”

Ad tech leader PubMatic and self-service connected TV (CTV) ad platform MNTN have teamed up to give smaller advertisers access to prime CTV property, per Adweek. Smaller advertisers can take advantage of the PubMatic-MNTN deal to initiate or accelerate investment in a high barrier to entry format with proven results as CTV evolves into a more inclusive marketplace.