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EMARKETER

Ctv advertising Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ctv advertising

YouTube ad data suggests around 40% of viewership now happens on TV screens

Article
Jun 24, 2021

The medium screen: New data on ad impressions shows that more YouTube viewing is happening on TVs, suggesting the platform will soon become an increasingly popular place to reallocate TV ad dollars.

Roku kicks off branded content offerings with new TV show

Article
Jun 04, 2021

“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.

Watch for CTV and social platforms at this week’s NewFronts

Article
May 03, 2021

What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.

The Ad Platform: Why Advertisers Want More Connected TV

The Ad Platform: Why Advertisers Want More Connected TV

Audio
Jan 22, 2020

We estimate that US advertisers will spend almost $9 billion on connected TV ads this year. Tim Sims, senior vice president of inventory partnerships at The Trade Desk, joins host Nicole Perrin to talk trends in programmatic connected TV, audio and more.

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