CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.

Netflix is Texas attorney general’s latest target: A lawsuit alleges Netflix makes its service addictive and harvests data. Why have others dodged the bullet?

LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.

LG and Teads data show higher recall, clicks, and conversions without disrupting viewers.

No longer direct response, it now guides viewers to CTV content and fuels ad-supported tiers.

New YouTube Stations blend influencer pull with always-on streams, adding premium CTV inventory for brands.

OpenX pipes TVision panel data into bids, favoring verified engagement over cheap reach.

Automation is becoming programmatic’s second engine, as PubMatic’s latest results highlight early traction from agentic AI tools.

Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.

Programmatic growth is concentrating inside walled gardens; the Trade Desk remains resilient, but open-web momentum is moderating amid structural and macro pressures.

Infillion’s Catalina deal adds verified purchase data to support cross-network attribution and optimization, which should help offsite retail media grow.

Milano Cortina delivered the strongest Winter Olympics viewership in over a decade across streaming and linear TV, proving the value of live sports.

For the Winter Olympics, NBCUniversal paired broadcast scale with streaming, CTV, and creator integrations to drive monetization in a major way.

Walmart’s ad business is entering its scale phase: Growth is moderating, but monetization is broadening across search, display, offsite, and CTV.

Netflix is reshaping CTV economics as sports, live events, podcasts, and a potential WBD acquisition push its ad tier toward 10% of spend, with $3 billion in sight this year.

The future of streaming is back in play, as WBD’s reopened talks with Paramount revive consolidation questions.

Roku wins in Q4 with $1.4 billion in revenues and 145.6 billion streaming hours, cementing its CTV scale and ad growth edge.

Market power drives Senate scrutiny for good reason; a combined Netflix–HBO Max would concentrate premium CTV buying without expanding total market size.

Performance TV drives growth, but weak transparency undermines trust--meaning marketers should be selective about partners and prioritize contextual targeting.

Netflix's spending overshadowed its Q4 results; it beat expectations, but investor focus has shifted to the execution and regulatory risk of the Warner Bros. Discovery acquisition.