This benchmark covers how ad buyers can calibrate their social media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

In July 2026, we analyzed 3,900 ChatGPT recommendations across eight household and cleaning product categories to compile the EMARKETER AI Visibility Index.

When bridal boutiques start asking customers to sign weight-loss waivers and bra companies redesign products for changing body elasticity, it's clear that GLP-1 medications have moved far beyond a healthcare story. As adoption of GLP-1 medications reaches 12% to 15% of the US population, per KFF survey data, retailers across every category are discovering that changing consumer behavior requires more than just smaller portion sizes.

TikTok video views for wellness brands grew 646.9% YoY in Q1 2026, even as views across all industries fell 6%, according to a Q1 2026 report from Dash Social.

TikTok audiences watch just 21% of the average branded video, meaning 4 out of 5 viewers drop off before the end, according to a March report from Dash Social.

Retail media gets interoperable: Walmart Connect plugs into Yahoo and Magnite, bringing purchase data to open CTV workflows.

Health and beauty ad spending jumps 50%+, while electronics swing with demand cycles, according to our industry KPI data.

Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.

As retail media networks use different attribution models, it’s becoming harder for advertisers to compare performance across platforms. Incrementality offers a clearer view of which investments are truly driving growth.

Despite multiple pivots and significant investments, Amazon continues to struggle in a sector that represents one of the largest consumer spending categories. "Amazon dominates ecommerce with nearly 40% market share, but grocery remains the category it just can't crack," said our analyst Suzy Davidkhanian on a recent episode of “Behind the Numbers.”

This is the second installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

This is the second installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

Grocery retail sales are robust, and ecommerce is gaining share as more people buy groceries online—making retail media a growing opportunity.​

This benchmark covers how ad buyers can calibrate their social media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.

WPP cut its full-year outlook after Q3 organic revenue fell 5.9% to £2.46 billion, its steepest quarterly decline since 2020. New CEO Cindy Rose said the company “hasn’t gone fast enough” to meet client needs and outlined a turnaround focused on AI, operational efficiency, and simplifying its agency network. WPP’s slump reflects broader challenges facing holding groups in the AI era: proving value through speed, integration, and measurable results as brands increasingly turn to self-serve, platform-driven ad solutions.

The news: The Interactive Advertising Bureau (IAB) lowered its 2025 US ad spending forecast from 7.3% growth to 5.7%, citing “macroeconomic pressures” and tariffs. What brands can do next: The most effective marketing strategies will vary dramatically across industries. Low-cost, high-ROI channels can squeeze the most out of limited budgets, but marketers shouldn’t underestimate the value of branding and loyalty.

Walmart will remove artificial dyes and 30 other food additives from its private-label products by the beginning of 2027. Its changes follow similar pledges by other manufacturers including Kraft and General Mills. Walmart shoppers prioritize price above all’ top priority is price, but that doesn’t mean they’re not concerned about health and wellness—they just may not be able to afford premium-priced health foods.. Walmart’s decision to remove certain food additives from its private-label changes is an opportunity to bridge that gap and deliver healthier food at budget-friendly prices.

TV ad spending will shrink across every industry this year. Retail and CPG still dominate in size, but other sectors lean on TV more heavily, exposing the uneven role it plays in media strategies.

The sources of ad spending growth are shifting as telecom and financial services surge, while retail and CPG slow but still dominate in scale. Every industry is leaning harder into digital, with social and display ads commanding more budget than ever.