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EMARKETER

Industry Ad Spending Benchmarks: Q2 2025

Forecasts and Insights for Industries

Report by Yoram Wurmser  |  Sep 12, 2025

Ad Spending Benchmarks: Q2 2025

Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

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About This Report
How can industry ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?
Topics
Digital Ad Spending
United States

Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for industry ad spending.

This deck covers:

  • An overview of our industry ad spending forecasts as of Q2 2025

This deck can help you:

  • Allocate budget for campaigns and develop media strategy (brands)
  • Showcase opportunities to customers (media platforms and solution providers)
  • Benchmark marketing performance (media platforms)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Yoram Wurmser

Contributors

Rahul Chadha
Director, Report Editing
Zach Goldner
Senior Forecasting Analyst
Vladimir Hanzlik
Executive Editor and SVP, Content
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Cindy Liu
Senior Forecasting Analyst
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Max Willens
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