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EMARKETER

B2B Ad Spending Benchmarks: Q2 2025

Forecasts and Insights for B2B

Report by Yoram Wurmser  |  Sep 12, 2025

Ad Spending Benchmarks: Q2 2025

Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

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About This Report
How can B2B buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?
Topics
B2B Marketing
United States

Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for B2B advertising.

This deck covers:

  • An overview of our B2B ad spending and revenue forecasts as of Q2 2025

This deck can help you:

  • Allocate budget for campaigns and develop media strategy (brands)
  • Showcase opportunities to customers (media platforms and solution providers)
  • Benchmark marketing performance (media platforms)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Yoram Wurmser

Contributors

Rahul Chadha
Director, Report Editing
Vladimir Hanzlik
Executive Editor and SVP, Content
Madan Kumar
Copy Editor
Brian Lau
Senior Forecasting Analyst
Penelope Lin
Director, Data Visualization
Cindy Liu
Senior Forecasting Analyst
Emma Noyes
Graphic Designer, Data Visualization
Max Willens
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