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EMARKETER

Ad Spending Benchmarks: Q2 2025

Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

Report by Yoram Wurmser  |  Sep 12, 2025

Ad Spending Benchmarks: Q2 2025

Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

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Table of Contents
Key Developments in Ad Spending
Index of Benchmarks
Media Gallery
About This Report
This latest installment of our quarterly “Ad Spending Benchmarks” series helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Topics
Total Media Ad Spending
United States
Table of Contents
Key Developments in Ad Spending
Index of Benchmarks
Media Gallery

Welcome to the Q2 2025 “Ad Spending Benchmarks.” This quarter, we take a look at the latest forecasts for industry, programmatic, B2B, out-of-home (OOH), audio, and in-game advertising. There’s a slide deck devoted to each topic that gives marketers the data they need to benchmark their own spending.

Total Ad Spending At A Glance, (billions and % of US total ad spending, by audience, industry, media, and buying method, 2025)
E-Mail ChartDownload

Click here to view our full forecast for US total media ad spending.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Key Developments in Ad Spending
  1. Index of Benchmarks
  1. Media Gallery

Charts in This Report

Total Ad Spending At A Glance, (billions and % of US total ad spending, by audience, industry, media, and buying method, 2025)

authors

Yoram Wurmser

Contributors

Rahul Chadha
Director, Report Editing
Donte Gibson
Senior Charts Editor
Zach Goldner
Senior Forecasting Analyst
Vladimir Hanzlik
Executive Editor and SVP, Content
Madan Kumar
Copy Editor
Brian Lau
Senior Forecasting Analyst
Penelope Lin
Director, Data Visualization
Cindy Liu
Senior Forecasting Analyst
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Shelleen Shum
VP, Forecasting
Andrew Spink
Senior Forecasting Analyst
Emman Velasco
Chart Editor
Paul Verna
VP, Content
Zia Daniell Wigder
Chief Content Officer
Max Willens
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