Key stat: 19% of US adults play team sports, up from 11% in 2020, according to CivicScience, signaling that people aren’t only watching sports, they’re participating as well.

Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and EMARKETER.

One-third of US shoppers stay updated on their favorite brands by proactively visiting their website, according to a September 2024 survey from Gale Group.

61.3% of US consumers think media publications should always disclose when content is created by AI, according to a May 2024 EMARKETER survey.

60% of US B2B marketers plan to boost spending on AI tools and on social media advertising in 2025, per November 2024 data from Madison Logic and The Harris Poll.

One in 5 (21%) US adults regularly gets their news from social media news influencers, according to a November 2024 report from the Pew Research Center.

Ecommerce will account for nearly a quarter (24.5%) of US beauty retail sales by 2028, according to our October 2024 forecast.

Over 20% of U.S. digital buyers (21.7%) will make a purchase off a livestream in 2025, according to an October 2024 EMARKETER forecast.

Streaming video prices were up 12.6%, well above the 3.6% consumer price index (CPI) increase, per an EMARKETER analysis.

In December 2024, Google.com dominated generated AI (genAI) search with 16.5 billion visitors, while runner-up ChatGPT had just 517 million, according to Similarweb.

Mobile app ads are the most frustrating online advertising format, according to 81% of US internet users, according to August 2024 data from Eyeo and The Harris Poll.

59% of US shoppers are most influenced by honest creator reviews that showcase the pros and cons of a product, according to a September 2024 survey by Bazaarvoice and Savanta.

Almost one-third (31%) of US consumers would prioritize spending on essential items this year if a trade war or tariffs increased the price of products they regularly purchase, according to a January survey from First Insight.

There were 414 mergers and acquisitions across a number of sectors, particularly marketing technology (martech), in 2024, and they increased every quarter, according to this month's "2024 Full Year Market Report" from Luma Partners.

60% of US retail professionals say charging customers for returns has resulted in an increase of adoption in their free return methods, while 54% say it has cut down on return rates, according to a September 2024 survey from the National Retail Federation (NRF) and Happy Returns.

Nearly half (49.4%) of US Gen Z consumers skip events due to high ticket prices, according to a September report from Merge.

Cracker Barrel led all US flowers, gifts, and greetings retailers with 5.8 million unique visitors in November 2024, according to Comscore.

High-quality visuals or graphics would be the highest factor for AI-generated ads to grab the attention of both millennials (45%) and Gen Zers (50%), according to an October survey from Interactive Advertising Bureau (IAB) and Sonata Insights. While celebrity or influencer endorsements would be the least effective way to get millennials (12%) and Gen Zers (17%) to take note.

Department stores are the most popular destination for personal luxury goods purchases, with 44.5% of US adults shopping in-person and 33.2% shopping on department store websites or apps, according to “The EMARKETER Luxury Survey” conducted by Bizrate Insights in August 2024.

60% of marketers say AI and machine learning will have the biggest impact on marketing strategies in the next 5 years, according to a November 2024 report from Ascend2.