As advertisers navigate Google’s recent search changes that favor its emerging AI models, retail media strategies could offer them heightened visibility and control.

Facetune, the photo editing app from Lightricks, has expanded from digital screens into the physical world with its first out-of-home (OOH) ad campaign in the US.

In this report, CMOs share how they’re transforming influencer strategies to deliver business impact—and what solution providers can do to help.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

Sponsored content from influencers can help the payments network as it tries to build brand awareness among younger consumers

Meta, Amazon join list of companies ditching DEI efforts: Evidence shows consumers reward commitment to social causes, but companies are making political calculations.

Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.

Our second annual study of US banking consumers reveals the key characteristics that make each generation’s customer journey unique. Banks can tailor their acquisition and retention strategies accordingly.

Coca-Cola’s full throated embrace of generative AI: The company launched a series of holiday ads made with AI that could inspire others to follow suit.

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

Agencies begin to doubt retail media’s efficacy:: Some are counseling caution as lack of standardization and the sheer number of RMNs make it difficult to assess whether brands’ investments are paying off.

Podcasts surge in B2B marketing: 36% of B2B marketers plan to use them, citing flexibility and trust-building attributes.

Gen Z’s complicated path to purchase leans heavily on digital platforms and channels. But offline resources still play a key role.

Gauging the influence of digital on the shopper's journey.

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.