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Black friday Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Black friday

Walmart Marketplace sellers soar over the retailer’s holiday sales events

Article
Dec 01, 2023

Walmart Marketplace is thriving: Black Friday and Cyber Monday were the two best-selling days on the platform, and those strong results are providing a boost to Walmart Fulfillment Services.

BNPL played $940 million role in Cyber Monday success

Article
Nov 29, 2023

Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist

Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong

Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong

Article
Nov 29, 2023

There’s good reason to expect strong growth this holiday season: With consumer confidence ticking up, consumers are spending more money than ever before.

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Article
Nov 28, 2023

Shoppers spent a record $12.4 billion this Cyber Monday: The lure of heavy discounts convinced cost-conscious consumers to open their wallets.

Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period

Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period

Article
Nov 28, 2023

Omnichannel approach triumphs in Black Friday marketing: Email and SMS take center stage during pivotal sales period.

Payment behaviors are expected to shift over the holidays due to consumers’ financial concerns

Article
Nov 27, 2023

We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends

Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%

Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%

Article
Nov 25, 2023

Steep discounts drove record Black Friday online sales: Ecommerce sales surged on the day after Thanksgiving, while brick-and-mortar sales grew just 1.1% YoY.

Cyber Monday leads this year’s Cyber Five in projected spending

Cyber Monday leads this year’s Cyber Five in projected spending

Article
Nov 22, 2023

Cyber Monday will top $13 billion in US online sales, while Black Friday will crack $10 billion for the first time, according to our June 2023 forecast.

Walmart+ vs. Amazon Prime: Which has the holiday advantage?

Article
Nov 09, 2023

As the top two retailers in the US, Walmart and Amazon are battling for holiday success by rolling out the best deals, the fastest delivery, and the best in-store experience. Here’s who we expect will come out on top in each of those areas, plus a post-holiday outlook.

Amazon, Walmart turn to shoppable TV ads to shorten the path to purchase

Amazon, Walmart turn to shoppable TV ads to shorten the path to purchase

Article
Nov 07, 2023

Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.

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Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook

Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook

Report
Nov 01, 2023

Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

4 analyst retail predictions about Cyber Five, retail media, and Walmart for the 2023 holiday season

Article
Oct 27, 2023

With the ascent of Chinese ecommerce disruptors and the ongoing rivalry between Amazon and Walmart, the upcoming holiday season is expected to bring some big shifts. Some of those shifts include the lessening of Cyber Five’s importance and retailers losing focus on profitability, said our analysts Jeremy Goldman and Zak Stambor on a recent episode of the “Behind the Numbers” podcast.

Holiday Shopping 2023

Holiday Shopping 2023

Report
Oct 17, 2023

Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.

US retailers are determined to get live shopping off the ground

US retailers are determined to get live shopping off the ground

Article
Oct 10, 2023

Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy’s and Poshmark see early progress.

Early sales, BNPL use will help drive robust holiday spending growth this year

Article
Oct 05, 2023

Consumers look for deals, flexible payment options this holiday season: Over three-quarters of shoppers plan to hunt for discounts, while BNPL use is set to soar amid financial constraints.

Cost concerns are top of mind for this year’s holiday shoppers

Article
Sep 29, 2023

Most shoppers plan to reduce holiday spending this year: Cost concerns are driving consumers to start their holiday shopping early and look for deals.

Latin America Ecommerce Forecast 2023

Latin America Ecommerce Forecast 2023

Report
Jul 26, 2023

Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.

Why we think Amazon might create a Prime Day event in the spring, and what it could look like

Article
Jul 19, 2023

Calendar context: With the invention of Prime Day, Amazon created an industrywide retail holiday consumers can now count on in the summer each year. Last year, Amazon also launched its Prime Early Access Sale in October. “We now have three key tentpoles,” said our analyst Andrew Lipsman on “Behind the Numbers: Reimagining Retail,” referring to Prime Day, the Prime Early Access Sale, and Black Friday. But spring remains untapped. “A question I get is, ‘Is Amazon going to do more of these?’ And I think the answer is yes, eventually,” said Lipsman.

Amazon Prime Day 2023

Amazon Prime Day 2023

Report
Jun 20, 2023

Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.

US Holiday 2022 Review and Holiday 2023 Preview

US Holiday 2022 Review and Holiday 2023 Preview

Report
Feb 28, 2023

The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

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