Retailers are bracing for a softer holiday season due to the pandemic. They will see, however, a major shift to ecommerce this holiday season.

The 2020 US holiday season, set amid the backdrop of a pandemic-driven consumer economy, will see an unprecedented shift to ecommerce.

Amazon Prime Day promises to be different in 2020 amid the backdrop of a pandemic, major shifts in consumer spending patterns, and a later-than-usual event timing.

Retailers can expect to see some shifts in 2020, like the impact of subscription services and white glove offerings from big and small retailers alike, and whether eco-friendly shipping options are really striking a chord with consumers.

The 2019 holiday season capped a tough year for physical retailers in the UK, with brick-and-mortar sales down for the second year running. However, strong gains in retail ecommerce sales meant that overall, retail sales saw growth during the season.

Retailers can expect to see some new shifts in 2020, like the impact of politics on the retail holiday cycle and whether or not eco-friendly shipping options are striking a chord with consumers. RetailMeNot shares insight on these trends and more from their recent survey of senior retail marketers and consumers.

The 2019 holiday season posted modest retail sales growth amid a strong consumer economy but challenging calendar. With more economic risks ahead, the 2020 season may be even more challenged for growth.

In a RetailMeNot survey, 68% of consumers said this year’s compressed holiday shopping season will affect their shopping and 15% said they’ll be more stressed about getting their shopping done on time.

Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.

More than two-thirds of shoppers (68%) surveyed in RetailMeNot’s annual Holiday Insights guide said this year’s compressed holiday shopping season will change the way they shop. About one-third (34%) said they will start looking for deals earlier than they did last year, and 28% plan to start buying gifts sooner than they did in 2018.

As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.

Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.

Amazon Prime Day has emerged as a massive midsummer shopping event that drives incremental shopping at Amazon and competing retailers while serving as the unofficial lead-in to the back-to-school shopping season.

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

The 2018 holiday season brought big rises in digital sales in Western Europe. The online grocery sector also experienced growth last year. Meanwhile, Amazon and Alibaba have both set their sights on major gains in the region.

Generating $3.7 billion in online sales in 2018 while boasting an impressive 28% year-over-year growth rate, Thanksgiving cemented its status as its own online shopping phenomenon.

eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we’re talking about online returns for the holiday season, apparel discounting over the Thanksgiving shopping period and consumers' resolutions for the New Year.

In this Analyst Webinar presentation, made possible by BigCommerce, eMarketer’s principal retail analyst Andrew Lipsman provides an exclusive breakdown of what retailers have experienced so far this year, and what that means for the holiday season as a whole.

In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman joins us in the studio to dig into some of the shopping data from Thanksgiving weekend. What’s selling? Who’s buying? And where are they buying?