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EMARKETER

Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook

Mercado Libre, Walmex, and Carrefour Carry the Regional Industry Forward as Others Struggle to Turn the Tide

Report by Matteo Ceurvels  |  Nov 1, 2023
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Table of Contents
Executive Summary
Introduction
Latin America’s retail industry proved its resiliency in H1 2023
Mixed digital sales results were the norm, once again
Industry news roundup: 4 company developments in H1 2023 we’re keeping an eye on
Methodology Overview
Listen Next
Sources
Media Gallery
About This Report
Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.
Topics
Retail Ecommerce Sales
Latin America
Table of Contents
Executive Summary
Introduction
Latin America’s retail industry proved its resiliency in H1 2023
Mixed digital sales results were the norm, once again
Industry news roundup: 4 company developments in H1 2023 we’re keeping an eye on
Methodology Overview
Listen Next
Sources
Media Gallery

This is the latest installment in our ongoing series about retail ecommerce in Latin America. In this report, we provide updates for 12 companies in the region, as well as a summary of key trends and what they mean for the future of Latin America’s retail industry.

Key Question: How did Latin America’s most prominent retail players fare in H1 2023, and what trends should retailers look out for in 2024?

Comparative Estimates: Retail Ecommerce Sales Growth Among Select Companies in Latin America
E-Mail ChartDownload

KEY STAT: Half of the 12 companies we track posted double-digit retail ecommerce sales gains in H1 2023. Others—like Cencosud and Grupo Casas Bahia (formerly Via)—reported losses, but these declines were less severe compared with H1 2022.

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Paola Flores-Marquez
Researcher, Latin America & Spain
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