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Beauty Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Beauty
How the beauty category is faring in 5 charts

How the beauty category is faring in 5 charts

Article
Feb 28, 2023

This year, we forecast retail sales of cosmetic and beauty products will reach $86.42 billion, a 7.6% increase from 2022. This increase will be driven in large part by in-store sales and luxury beauty categories. But going forward, technology may play a large role in driving online sales.

Which products won’t consumers scrimp on, even as prices rise?

Which products won’t consumers scrimp on, even as prices rise?

Article
Feb 27, 2023

Forty-four percent of US adults plan to spend their normal amount on health and beauty products this year, according to a MetaPack survey. More than two-thirds said they’re not changing their spending on apparel (39%) or on DIY and gardening (34%).

UK Retail and Ecommerce Sales Forecast by Category 2023

UK Retail and Ecommerce Sales Forecast by Category 2023

Report
Feb 14, 2023

Inflation in the UK is easing but remains near a 40-year high. That’s tamping down consumer spending across all categories—with total retail sales set to grow by just 1.7% in 2023, versus a pre-pandemic growth rate of around 4%.

Is the celebrity beauty brand boom bust?

Article
Jan 24, 2023

As many as 25 celebrities and influencers have launched beauty brands over the course of the last three years, according to Business Insider. While some (like Rare Beauty by Selena Gomez) have exploded, others (particularly those founded by social media influencers) are having a hard time finding their footing. What does it take to build a successful celebrity beauty brand?

The Future of Last-Mile Delivery

The Future of Last-Mile Delivery

Report
Dec 16, 2022

What retailers need to know about the new wave of delivery apps and quick-commerce startups.

Amazon holds on to 80% of the books, music, and video market online

Amazon holds on to 80% of the books, music, and video market online

Article
Dec 15, 2022

Amazon will account for 38.2% of all US ecommerce sales this year, per our estimates. In addition to dominating the books, music, and video category, Amazon will capture 50.3% of computer and consumer electronics ecommerce sales and 47.0% of office equipment and supplies ecommerce sales in the US.

Online sales of health, personal care categories are growing. Here are 3 strategies to tap into that trend

Article
Dec 07, 2022

Health and personal care will be the third-fastest-growing ecommerce sales category this year, growing 22.1% year over year, according to our forecast.

What’s happening with luxury in 5 charts

What’s happening with luxury in 5 charts

Article
Nov 22, 2022

In a year of shrinking margins and pulled-back consumer spending, luxury sales have remained relatively immune to the headwinds plaguing other retailers. Here are five charts that break down why the bubble hasn’t burst yet.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

Q&A: Democratizing the beauty store with CVS Pharmacy

Article
Aug 05, 2022

Krystal Walker, Director of Beauty Development and Customer Experience at CVS Health, spoke with Insider Intelligence about the launch of Skin Care Centers.

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L'Oréal puts its best face forward

Article
Aug 04, 2022

Though the beauty category may not be inflation-proof, L'Oréal had a great first half of the year as the return to in-person life continued.

Louis Vuitton’s first half is in the bag

Article
Aug 02, 2022

While others are struggling, luxury brands are taking a victory lap.

Canada Ecommerce Forecast 2022

Canada Ecommerce Forecast 2022

Report
Jul 29, 2022

Canada’s consumers are slowly but surely shifting to online shopping, with ecommerce more than doubling its share of total retail sales since 2019. In this report, we look at the various retail milestones Canada will reach in 2022, as well as our first-ever breakdown of the country’s ecommerce sales by product category.

UK Ecommerce Forecast 2022

UK Ecommerce Forecast 2022

Report
Jul 29, 2022

The UK’s total retail sales growth will slow in 2022 amid a challenging economy. Ecommerce sales will see the most significant slowdown—4.2% in 2022 versus 16.0% in 2021. But digital will still account for 35.9% of the country’s total retail sales this year.

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

Audio
Jun 15, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why subscription ecommerce works, product categories best suited for this model, and how much subscription fatigue may be setting in. Then for "Pop-Up Rankings," we rank the top four subscription services that have staying power in the key categories of pets, beauty, food, and clothing. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Zak Stambor.

Big-box retailers and legacy department stores rethink the beauty customer experience

Big-box retailers and legacy department stores rethink the beauty customer experience

Article
May 27, 2022

Big-box retailers are aggressively upgrading their beauty offerings to attract returning in-store shoppers and younger, digital-first consumers.

US Beauty Ecommerce 2022

US Beauty Ecommerce 2022

Report
May 25, 2022

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

Q&A: Finding new definitions of beauty with Undefined

Article
Feb 25, 2022

Insider Intelligence spoke with Dorian Morris, founder and CEO of Undefined, a wellness brand focused on providing consumers with plant-based and affordable beauty products.

The top 5 retail categories for smart speaker shopping

The top 5 retail categories for smart speaker shopping

Article
Dec 22, 2021

Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.

Shopping with AR on Social Media

Shopping with AR on Social Media

Report
Dec 06, 2021

It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.

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