Beauty Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Beauty
Beauty shoppers spend more online than in any other retail channel

Beauty shoppers spend more online than in any other retail channel

Article
Jun 28, 2023

Some 22% of beauty retail sales worldwide will take place online this year, the most of any sales channel, per McKinsey. Physical specialty stores, such as Sephora and Ulta Beauty, will come in a close second (20%), while department stores will rank last (8%).

What marketers should know about why Gen Z shops

Article
Jun 23, 2023

Every marketer wants to know: What do Gen Z consumers care about? How do they shop? What motivates them to make a purchase?

How and where CPG customers start their shopping journey

Article
May 30, 2023

Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.

Consumers continue to splurge on beauty products

Article
May 26, 2023

We expect US cosmetic and beauty sales to grow 7.6%: While consumers are spending more selectively, they’re still willing to splurge on their favorite items.

US Subscription Ecommerce 2023

US Subscription Ecommerce 2023

Report
May 23, 2023

To survive the era of subscription fatigue, brands and retailers need to invest in models that bring customers value and convenience.

The King’s Coronation

The King’s Coronation

Report
Apr 21, 2023

Britain is looking forward to its first coronation celebration in 70 years—with street parties, socializing, and an extra bank holiday set to give a welcome lift to retail sales.

Luxury Goods in the Middle East

Luxury Goods in the Middle East

Report
Apr 19, 2023

As sales growth of luxury goods slows in established markets, brands will expand in emerging regions like the Middle East. There, rising wealth among a young population that’s bringing their spending home will boost demand.

UK Beauty 2023

UK Beauty 2023

Report
Mar 20, 2023

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

How the beauty category is faring in 5 charts

How the beauty category is faring in 5 charts

Article
Feb 28, 2023

This year, we forecast retail sales of cosmetic and beauty products will reach $86.42 billion, a 7.6% increase from 2022. This increase will be driven in large part by in-store sales and luxury beauty categories. But going forward, technology may play a large role in driving online sales.

Which products won’t consumers scrimp on, even as prices rise?

Which products won’t consumers scrimp on, even as prices rise?

Article
Feb 27, 2023

Forty-four percent of US adults plan to spend their normal amount on health and beauty products this year, according to a MetaPack survey. More than two-thirds said they’re not changing their spending on apparel (39%) or on DIY and gardening (34%).

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UK Retail and Ecommerce Sales Forecast by Category 2023

UK Retail and Ecommerce Sales Forecast by Category 2023

Report
Feb 14, 2023

Inflation in the UK is easing but remains near a 40-year high. That’s tamping down consumer spending across all categories—with total retail sales set to grow by just 1.7% in 2023, versus a pre-pandemic growth rate of around 4%.

Is the celebrity beauty brand boom bust?

Article
Jan 24, 2023

As many as 25 celebrities and influencers have launched beauty brands over the course of the last three years, according to Business Insider. While some (like Rare Beauty by Selena Gomez) have exploded, others (particularly those founded by social media influencers) are having a hard time finding their footing. What does it take to build a successful celebrity beauty brand?

The Future of Last-Mile Delivery

The Future of Last-Mile Delivery

Report
Dec 16, 2022

What retailers need to know about the new wave of delivery apps and quick-commerce startups.

Amazon holds on to 80% of the books, music, and video market online

Amazon holds on to 80% of the books, music, and video market online

Article
Dec 15, 2022

Amazon will account for 38.2% of all US ecommerce sales this year, per our estimates. In addition to dominating the books, music, and video category, Amazon will capture 50.3% of computer and consumer electronics ecommerce sales and 47.0% of office equipment and supplies ecommerce sales in the US.

Online sales of health, personal care categories are growing. Here are 3 strategies to tap into that trend

Article
Dec 07, 2022

Health and personal care will be the third-fastest-growing ecommerce sales category this year, growing 22.1% year over year, according to our forecast.

What’s happening with luxury in 5 charts

What’s happening with luxury in 5 charts

Article
Nov 22, 2022

In a year of shrinking margins and pulled-back consumer spending, luxury sales have remained relatively immune to the headwinds plaguing other retailers. Here are five charts that break down why the bubble hasn’t burst yet.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

Q&A: Democratizing the beauty store with CVS Pharmacy

Article
Aug 05, 2022

Krystal Walker, Director of Beauty Development and Customer Experience at CVS Health, spoke with Insider Intelligence about the launch of Skin Care Centers.

L'Oréal puts its best face forward

Article
Aug 04, 2022

Though the beauty category may not be inflation-proof, L'Oréal had a great first half of the year as the return to in-person life continued.

Louis Vuitton’s first half is in the bag

Article
Aug 02, 2022

While others are struggling, luxury brands are taking a victory lap.

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