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Beauty Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Beauty

Reimagining Retail: How retailers can capitalize on New Years resolutions

Audio
Dec 04, 2024

On today's podcast episode, we discuss which retailers have the most to gain from New Year's resolution making, attitudes towards them, and how they can capitalize on them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Senior Director of Briefings Jeremy Goldman.

High-income shoppers follow distinct path from store discovery to digital purchase

Article
Nov 22, 2024

High-income consumers, those earning $150,000+ annually, are charting a unique "discovery-to-purchase" journey that begins in physical stores but frequently concludes in digital channels, according to new EMARKETER research. "These consumers demonstrate more technological comfort than their peers," our analyst Paola Flores-Marquez said on the “Behind the Numbers: Reimagining Retail” podcast. "They're willing to explore multiple channels before making purchase decisions."

Luxury Ecommerce 2024

Luxury Ecommerce 2024

Report
Nov 20, 2024

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

UK Social Commerce 2024

UK Social Commerce 2024

Report
Nov 12, 2024

Social commerce is gaining momentum in the UK—with sales set to double by 2028—as major brands join TikTok and as more people shop on social platforms.

US High-Income Consumers’ Path to Purchase 2024

US High-Income Consumers’ Path to Purchase 2024

Report
Nov 05, 2024

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

How consumers are shopping across beauty, clothing, and grocery

Article
Oct 16, 2024

Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.

How Gen Z engaged with beauty content in Q3: Sephora wins while legacy brands struggle

Article
Oct 02, 2024

Sephora-related content resonated best with Gen Z consumers, but legacy brands like Neutrogena struggled to maintain relevance. Cultural moments like Pride and back-to-school drove Q3 UGC, while video tutorials on platforms like TikTok provide more effective ways for brands to connect with Gen Z. Here are four insights into how beauty brand-related, UGC performed among Gen Z consumers in Q3, according to research firm dcdx’s Gen Z's Top 50 Beauty Brands Report Q3 2024.

Reimagining Retail: The Unofficial Most Interesting Retailers List (September)

Audio
Sep 25, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Zak Stambor and Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

5 key stats on shopper demographics

Article
Sep 18, 2024

Low- and high-earning consumers are shopping at Walmart, while income groups splinter for off-price fashion retailers. Temu draws households from rural areas, and Amazon shoppers come in all ages. Here are five key stats from Coresight Research’s August 2024 report, “US Consumer Survey Insights Extra,” to help marketers refine their targeting strategies.

Gen Z Path to Purchase 2024

Gen Z Path to Purchase 2024

Report
Sep 06, 2024

Gen Z’s complicated path to purchase leans heavily on digital platforms and channels. But offline resources still play a key role.

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Western Europe Ecommerce Forecast 2024

Western Europe Ecommerce Forecast 2024

Report
Sep 05, 2024

Ecommerce sales have returned to modest growth in Western Europe as the economic outlook brightens and more people embrace the convenience of shopping via mobile phone.

US Holiday Shopping 2024

US Holiday Shopping 2024

Report
Aug 20, 2024

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.

Path to Purchase 2024

Path to Purchase 2024

Report
Aug 14, 2024

Gauging the influence of digital on the shopper's journey.

Why Sephora, Best Buy, and Ikea should try small-format stores on college campuses

Article
Aug 09, 2024

Small-format stores are gaining popularity among retailers trying to get closer to where consumers live and work. Some retailers, like Macy’s, are using small-format stores to reach consumers in more urban locations. But others, like Target, are going for a slightly different demographic—college students.

Walmart experiments with various AR use cases that transform the customer experience

Article
Jul 03, 2024

Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.

5 key stats showing what customers value in 2024

Article
Jun 06, 2024

Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.

Amazon uses smaller sales events to keep consumers spending outside of Prime Day

Article
May 21, 2024

Amazon’s 2023 Prime Day events brought in a combined $13.88 billion in US ecommerce sales last year, according to our forecast. But as consumers remain cautious with their spending, Amazon is looking to boost sales outside of the July and October tentpole events.

5 charts on Gen Z’s shopping habits across beauty, apparel, and more

5 charts on Gen Z’s shopping habits across beauty, apparel, and more

Article
May 20, 2024

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.

Win over Gen Z with wellness, social media, and low prices

Article
May 14, 2024

As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.

Social, resale, and beauty: 3 things buoying a slowing luxury retail market

Article
May 03, 2024

“There's a big change in the luxury market. The consumers are still there, but they're being more selective about what they buy and when they buy it,” our analyst Sky Canaves said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Expanding into new markets and raising prices isn’t always an option for luxury brands, but there are other areas of opportunity. Here are three ways luxury brands can fuel discovery, spark engagement, and develop loyalty.

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