The deal received conditional regulatory approval, shaking up the card space and larger financial service industry
The company said its premium base will help it withstand a potential economic slowdown or other macroeconomic concerns
The large card program is in flux, with both its issuer and network partnerships up for grabs
As the deal gets close to being finalized, banks and payment players need to prepare for a new competitive landscape
The platform can help the card program better compete with traditional cards from large issuers
Issuers can capitalize on the 46% of users who proactively seek out deals with their cards
They may not break the deal, but it highlights the uncertainty left before the two cross the finish line
We look at how issuers can adjust their strategies to match millennial and Gen Z travel behaviors.
Exclusive events—even when cardholders have to pay to access them—have helped the brand make big gains with Gen Z and millennials.
The expense management platform can help Amex appeal to small businesses that want all-in-one offerings
Investing in card-linked installment offerings can help credit unions and community banks compete with larger issuers
They have higher customer satisfaction rates, adding to the competitive pressures
The tie-up also makes Marqeta a more attractive card partner for fintechs
The tie-up comes two years after Visa, Mastercard, and Discover began working with the firm
Exclusive experiences like this are helping Amex to win over millennials and Gen Zers
Card spend from these factors helped lift revenues 9% YoY
Airline and hotel co-brand credit cards are contending with shifting travel spending trends and rising competition from general travel cards. Tapping into Gen Z’s love of experiences and exclusivity can help them stand out in a crowded field.
Partnership negotiations will have to deal with the program’s list of hurdles
Delinquencies, co-brand movement, and the biggest mega-merger yet are just some of the things that will shape the new year.
The tie-up can bring in a large new stream of payments volume for the BNPL player, boosting growth ahead of going public next year
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