American express Trends & Statistics
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For Influencer Marketing at Amex, Authenticity Trumps Production Value
Article
Oct 24, 2019
Even for some luxury brands, authenticity trumps production quality when it comes to influencer marketing. That’s the case for American Express, which uses a mix of long- and short-term influencers to promote its products and services in a way that feels organic to the influencers’ aesthetic.
US Financial Services Digital Ad Spending 2019
Report
Jul 25, 2019
Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.
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