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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Tech’s not out of the woods yet, but the worst may be over

Tech’s not out of the woods yet, but the worst may be over

Article
Dec 23, 2022

Will tech have learned its lesson during economic recovery? A mild recession in 2023 could give rise to tech’s recovery during the second half of the year. Expect industry caution.

The Weekly Listen: Is streaming's golden age fading, TikTok-like shopping on Amazon, and the do-everything app

Audio
Dec 22, 2022

On today's episode, we discuss whether streaming's golden age is suddenly waning, the race to build a do-everything app, Amazon's new TikTok-like shopping feature, how Disney+ is doing, Walmart's drone deliveries, the numbers that best sum up this year, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Paul Verna.

Tech’s 4 Weirdest Flexes for 2022

Article
Dec 21, 2022

We look at 2022’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Tesla’s CEO buying Twitter, Google exiting games, Amazon bringing back the dead, and TikTok expanding into various other segments.

US Digital Audio Users 2022

US Digital Audio Users 2022

Report
Dec 21, 2022

After strong growth, digital audio subscriber numbers will slow. And a handful of companies will shape what US digital audio users will listen to—and how they will listen—in the coming years.

Amazon’s 2022 highs and lows: a timeline

Article
Dec 19, 2022

Amazon continued to dominate ecommerce in 2022: But advertising, not retail, was the company’s biggest success story this year—although not enough to prevent the layoffs of 20,000 employees.

As smart home device grows, advertisers should embrace privacy and security before going all in

As smart home device grows, advertisers should embrace privacy and security before going all in

Article
Dec 19, 2022

By 2026, almost half of US household will use smart home devices. Most

Can delivery apps help retailers take on Amazon?

Can delivery apps help retailers take on Amazon?

Article
Dec 19, 2022

Will the promise of same-day delivery—often accompanied by additional fees—be enough to woo consumers away from the ecommerce giant?

The Daily: Very specific 2023 predictions—Amazon redefines ads, BeReal's revenue model, and TV measurement

Audio
Dec 19, 2022

On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.

US Premium Travel Credit Card Emerging Features Benchmark 2022

US Premium Travel Credit Card Emerging Features Benchmark 2022

Report
Dec 19, 2022

Invigorated travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.

The Future of Last-Mile Delivery

The Future of Last-Mile Delivery

Report
Dec 16, 2022

What retailers need to know about the new wave of delivery apps and quick-commerce startups.

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Amazon holds on to 80% of the books, music, and video market online

Amazon holds on to 80% of the books, music, and video market online

Article
Dec 15, 2022

Amazon will account for 38.2% of all US ecommerce sales this year, per our estimates. In addition to dominating the books, music, and video category, Amazon will capture 50.3% of computer and consumer electronics ecommerce sales and 47.0% of office equipment and supplies ecommerce sales in the US.

Global Marketplace Titans

Global Marketplace Titans

Report
Dec 15, 2022

Alibaba, Amazon, and Mercado Libre dominate retail ecommerce in different parts of the world. Here’s a look at how these marketplaces stack up, in seven charts and graphics.

Super Saturday expected to draw record number of shoppers

Super Saturday expected to draw record number of shoppers

Article
Dec 15, 2022

Shoppers hold out for Super Saturday sales: A record 158 million consumers are expected to shop that day as Amazon, Target, and Walmart ramp up promotions.

Big Tech’s biggest healthcare moves in 2022

Big Tech’s biggest healthcare moves in 2022

Article
Dec 14, 2022

What were Big Tech healthcare players up to in 2022? We review the most prominent healthcare developments from Big Tech entities in the past year and preview what’s on deck for 2023.

UK Trends to Watch for 2023

UK Trends to Watch for 2023

Report
Dec 14, 2022

Economic conditions will have a huge effect on the retail, media, and marketing industries in 2023. For companies to succeed, the cost-conscious consumer must be front and center.

Amazon’s new clean room connects AWS users with one another

Amazon’s new clean room connects AWS users with one another

Article
Dec 13, 2022

Amazon provides a promising sign for the future of clean rooms: Its Web Services clean room is a bet that the tech will please regulators and advertisers.

Smart Homes Forecast

Smart Homes Forecast

Report
Dec 13, 2022

By 2026, nearly half of US households will use smart devices—from lights to locks to appliances. Here’s how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.

The healthcare predictions for 2022 we got right

The healthcare predictions for 2022 we got right

Article
Dec 13, 2022

Healthcare predictions we got right for 2022: As we expected, the lines between healthcare and retail blurred, and consumers cozied up with connected health devices. We detail other predictions we got right for the year.

Who will win digital advertising’s ‘Game of Thrones’?

Who will win digital advertising’s ‘Game of Thrones’?

Article
Dec 13, 2022

The digital advertising landscape is shifting and it’s every person for themselves in a fight to the top. Let’s get to know the players and place our bets on who will win the battle royale for ad dollars.

Amazon looks to Inspire shoppers to spend more

Article
Dec 12, 2022

Amazon is the latest company to copy TikTok: The retailer is adding a continuous, shoppable feed to its app to enhance product discovery and grow sales.

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