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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Shein may open an online marketplace

Shein may open an online marketplace

Article
Dec 12, 2022

Shein may soon directly compete with Alibaba and Amazon: The fast-growing fashion retailer is reportedly exploring evolving into an online marketplace that enables other merchants to sell on its platform.

AWS, Google Cloud, Microsoft Azure, and Oracle win $9B defense cloud contract

AWS, Google Cloud, Microsoft Azure, and Oracle win $9B defense cloud contract

Article
Dec 09, 2022

Cloud defense contract divided by four: AWS, Google Cloud, Microsoft Azure, and Oracle are official government cloud contractors under the JWCC, which leans on collective technology to develop strategic defense.

Holiday Shopping in Western Europe

Holiday Shopping in Western Europe

Report
Dec 08, 2022

In this visual report, we dive into major holiday shopping events in 5 Western European countries, as well as total sales and consumer behavior surrounding these events.

Musk creates bedrooms at Twitter, prompting city investigation as chaos piles up

Musk creates bedrooms at Twitter, prompting city investigation as chaos piles up

Article
Dec 08, 2022

Musk loyalists put to the Twitter stress test: Bedrooms for Musk associates at Twitter’s headquarters, lawsuits, and failed content standards give competing social media platforms an opportunity to attract users.

Retail Trends to Watch for 2023

Retail Trends to Watch for 2023

Report
Dec 08, 2022

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail.

Spotlight: US Card Payment Fraud Losses Forecast 2022

Spotlight: US Card Payment Fraud Losses Forecast 2022

Report
Dec 06, 2022

US card fraud losses will remain sky-high despite slowing growth as credit cards and card-not-present fraud drive risk for merchants, issuers, and consumers alike—pushing new technology adoption and consumer education strategies to lower risk.

Walmart, TalkShopLive add some holiday cheer to live commerce

Walmart, TalkShopLive add some holiday cheer to live commerce

Article
Dec 06, 2022

Walmart, TalkShopLive, Qurate expand livestream commerce options to bring in holiday shoppers: But celebrity guests may not be enough to overcome limited consumer adoption and awareness.

BJ’s Wholesale Club, Instacart expand retail media opportunities

BJ’s Wholesale Club, Instacart expand retail media opportunities

Article
Dec 05, 2022

BJ’s Wholesale Club is the latest retailer to launch a media network: At the same time, Instacart is adding more promotional capabilities to help drive sales among cost-conscious shoppers.

Digital Advertising Trends to Watch for 2023

Digital Advertising Trends to Watch for 2023

Report
Dec 05, 2022

We lowered our expectations for digital ad spending next year amid ongoing data privacy challenges, post-pandemic normalization in investment, and overall market instability.

Federal government and most other industries scramble to hire laid-off tech workers

Federal government and most other industries scramble to hire laid-off tech workers

Article
Dec 05, 2022

Veterans Affairs wants to be ‘best place’ for laid-off tech workers: Tech layoffs increased in November, but other sectors have a window of opportunity to scoop them up.

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Retail sales in Europe and the US head in opposite directions

Retail sales in Europe and the US head in opposite directions

Article
Dec 05, 2022

The retail landscape in Europe looks bleak: Retail sales in Europe fell at the highest rate since July 2021. That’s a sharp contrast to the US, where consumers keep spending.

The Weekly Listen: A mixture of new store formats, guaranteed delivery, and are there too many ads on Amazon?

Audio
Dec 02, 2022

On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.

The retailer’s Q3 2022 checkup: Amazon, Walmart, The Home Depot, and more

Article
Dec 02, 2022

The third quarter was a hard one for many US retailers, as inflation, supply chain strain, and more normalized post-pandemic consumer behaviors set in. We checked up on five major retailers on our “Behind the Numbers: Reimagining Retail” podcast to get a nuanced take on who took a hit in the short term and what our experts expect looking further out.

The value of US online returns will reach $279.03 billion this year, more than doubling since 2019

Article
Dec 02, 2022

The share of online purchases that shoppers return keeps rising: That’s a growing challenge for retailers seeking to rein in costs without hindering the customer experience.

Big Tech is still making big profits despite investors’ displeasure

Big Tech is still making big profits despite investors’ displeasure

Article
Dec 01, 2022

Things aren’t all that bad for Big Tech: Sustaining pandemic-era revenues was likely never realistic. But major tech companies are still raking in enormous profits, despite Wall Street investors’ outcry.

Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye

Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye

Article
Nov 29, 2022

Amazon Ads fail at the worst possible time: A measurement mishap on Black Friday extended into the weekend and cost some agencies and brands dearly.

Cyber Monday was the biggest online shopping day ever

Cyber Monday was the biggest online shopping day ever

Article
Nov 28, 2022

Good deals drove consumers to spend big on Cyber Monday: US retail ecommerce sales may hit a record $11.3 billion—5.8% more than last year, per Adobe Analytics data.

How search is shifting in 5 charts

How search is shifting in 5 charts

Article
Nov 28, 2022

Though the ad industry has had a notoriously difficult year, search advertising is well positioned to grow in the years to come. On the consumer side, however, search behaviors are shifting, which could spell danger for those who don’t innovate.

Black Friday sales rise 12% YoY

Black Friday sales rise 12% YoY

Article
Nov 26, 2022

A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.

Amazon promotes payment offerings to capitalize on Cyber 5 sales

Amazon promotes payment offerings to capitalize on Cyber 5 sales

Article
Nov 23, 2022

The etailer is offering signup bonuses on its cards and other incentives to ensure payments volume stays within the company.

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