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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Retail Media Advertising in France, Germany, and the UK

Retail Media Advertising in France, Germany, and the UK

Report
May 22, 2025

Retail media ad spending in France, Germany, and the UK continues to rise, outpacing all other ad formats. The space is developing rapidly despite fragmentation and a lack of standards.

Amazon Music incorporates AI into search

Amazon Music incorporates AI into search

Article
May 21, 2025

Amazon Music’s AI push is promising but fumbles the execution: Explore brings deeper fan engagement, but a clunky interface may keep it from stealing share from Spotify or YouTube Music.

Amazon’s retail media ad revenues will pass $60 billion in 2025, highlighting its continued dominance

Amazon’s retail media ad revenues will pass $60 billion in 2025, highlighting its continued dominance

Article
May 21, 2025

Amazon’s retail media ad revenues will exceed $60 billion, per WARC: The change represents its steady growth despite broader economic setbacks.

Impact of Tariffs on Digital Advertising

Impact of Tariffs on Digital Advertising

Report
May 21, 2025

Tariffs threaten to reduce US digital ad spending growth this year. This series explains the effects tariffs will have on ad spending in search, social, CTV, and retail media—and which parts of each might fare best and worst.

The brewing beauty battle between Walmart, Amazon, and Target

Article
May 21, 2025

Though beauty has remained a relatively resilient category amid rising prices, tariffs could put a damper on that as they take hold. 29% of US adults say they’ll likely cut back on beauty/personal care spending if tariffs raise prices, according to February 2025 data from CivicScience. That’s why retailers like Walmart, Amazon, and Target are boosting their beauty offerings to drive sales and increase customer loyalty. Here’s how.

Amazon's new inventory limits hinder sellers' efforts to avoid tariffs

Article
May 20, 2025

Amazon discourages sellers from stockpiling goods with capacity limits: The strategy aims to prevent overload at its fulfillment centers, but it complicates merchants’ tariff mitigation abilities.

Digital ad revenues grew in Q1, but 2025 outlook dims

Digital ad revenues grew in Q1, but 2025 outlook dims

Article
May 20, 2025

Strong Q1 ad results show resilience: But AI, tariffs, and antitrust pressures will reshape how and where marketers spend in 2025.

Quick hits: Instagram’s creator payment push, Spotify cracks Apple’s defenses, Zoox comes to Atlanta

Article
May 20, 2025

Meta pays creators for traffic, Spotify wins in-app freedom post-Epic ruling, and Amazon’s Zoox expands robotaxi testing despite software recalls.

Navigating the AI-Powered Path to Purchase

Navigating the AI-Powered Path to Purchase

Report
May 19, 2025

Retailers and brands are racing to deploy AI across the shopping journey, but trust, quality, and execution will define who wins.

Retailers pull Memorial Day sales forward

Article
May 19, 2025

Memorial Day sales are live at Amazon, Best Buy, Home Depot, and more: As consumers cut discretionary spending, retailers aim to boost sales through holiday-driven promotions.

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Quick hits: Apple blocks Fortnite (again), Amazon lays off device teams, Apple Music offers transfer tools

Quick hits: Apple blocks Fortnite (again), Amazon lays off device teams, Apple Music offers transfer tools

Article
May 16, 2025

Apple’s Fortnite feud, Amazon’s device division cuts, and Apple Music’s new user lure reveal how tech titans are adjusting strategies in a volatile regulatory and consumer landscape.

Gemini pushes into new form factors, bets on connected car and TV genAI support

Gemini pushes into new form factors, bets on connected car and TV genAI support

Article
May 14, 2025

Google’s AI is expanding fast and meeting demand, but users could be wary about data collection in their homes and vehicles.

Mexico Ecommerce Market Shares 2025

Mexico Ecommerce Market Shares 2025

Report
May 14, 2025

Despite the current duopoly between Mercado Libre and Amazon in Mexico’s ecommerce market, roughly 60% of online sales remain up for grabs for local, regional, and global retailers.

Amazon expands its empire with three new Prime Video ad formats

Article
May 13, 2025

Amazon debuts three new CTV ad formats: The updates are part of Amazon’s Prime Video ads push and promise to help brands reach highly engaged audiences.

Retail Media Forecast Update H1 2025

Retail Media Forecast Update H1 2025

Report
May 13, 2025

Growth rates in retail media ad spending are slowing YoY. The channel’s contribution to total digital ad spending continues to rise, however, highlighting the increasing influence of retail media on holistic advertising strategies.

Tariff pause sends Big Tech stocks soaring, buys time for supply chain changes

Tariff pause sends Big Tech stocks soaring, buys time for supply chain changes

Article
May 13, 2025

A 90-day pause in tariffs added over $800 billion to the Magnificent Seven’s market cap, revealing just how damaging trade tensions had been for investor confidence.

More ad dollars are skipping Google, Meta, and Amazon

More ad dollars are skipping Google, Meta, and Amazon

Article
May 12, 2025

Nearly $30 billion in ad spend will skip the ad triopoly: Meta, Google, and Amazon will see pullbacks as advertisers explore other options

Meta’s next-gen smart glasses will trade personal data for convenience

Meta’s next-gen smart glasses will trade personal data for convenience

Article
May 08, 2025

With always-on AI, Meta’s next smart glasses could normalize surveillance as convenience—especially in a lax US regulatory climate.

Amazon Haul plots international expansion

Article
May 07, 2025

Amazon Haul expands overseas as de minimis uncertainty clouds domestic prospects: The low-cost marketplace is now available to UK and Saudi Arabian shoppers.

SNAP rollbacks could shrink grocery baskets and curb discretionary spend

SNAP rollbacks could shrink grocery baskets and curb discretionary spend

Article
May 07, 2025

SNAP rollbacks could shrink grocery baskets and curb discretionary spend: With household spending already under strain, further benefit cuts risk triggering a broader pullback in consumer demand.

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