As AI technology continues to evolve, retailers and brands are rushing to deploy it across the shopper journey. However, while AI has the potential to enhance every stage of the path to purchase, consumers remain cautious. To be successful in the era of AI commerce, brands and retailers need to look beyond the hype and deliver meaningful experiences that balance personalization and automation with authenticity and security.

Key Question: How should retailers and brands adapt their commerce strategy to tap into AI’s potential?

Key Stat: AI is already having an impact on the path to purchase: 24% of shoppers have used genAI, per Capgemini.

This report can help you:

• Develop commerce strategy (retailers and brands)
• Allocate budget for campaigns (retailers and brands, agencies)
• Showcase opportunities to customers (solution providers)