Alibaba Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Alibaba
Asia-Pacific Trends to Watch for 2023

Asia-Pacific Trends to Watch for 2023

Report
Jan 11, 2023

Amid global economic gloom, Asia-Pacific remains a region of digital opportunities in 2023, highlighted by the increasing momentum of the metaverse in China, surging retail sales in India, and burgeoning livestream commerce in Indonesia.

Worldwide Digital Ad Spending 2023

Worldwide Digital Ad Spending 2023

Report
Jan 09, 2023

A jarring deceleration in ad spending growth has shaken the advertising industry in many parts of the world. However, this softness is not universal, and it is likely to be short-lived.

Global Marketplace Titans

Global Marketplace Titans

Report
Dec 15, 2022

Alibaba, Amazon, and Mercado Libre dominate retail ecommerce in different parts of the world. Here’s a look at how these marketplaces stack up, in seven charts and graphics.

Pinduoduo’s Q3 earnings are a rare bright spot for China’s retail outlook

Article
Nov 29, 2022

Pinduoduo grew faster than JD.com, Alibaba in Q3: But with lockdowns and protests stymieing domestic spending, the discount retailer is looking for growth opportunities in the US.

Amazon gets fresh ecommerce challengers right before the holiday season

Amazon gets fresh ecommerce challengers right before the holiday season

Article
Nov 01, 2022

Pinduoduo, ByteDance pose threat to Amazon: China-based companies are getting into international ecommerce for an expanded customer base. If the prices are right, they could give Amazon more Q4 worries.

Diwali sales soar while Chinese retailers brace for muted Singles Day

Diwali sales soar while Chinese retailers brace for muted Singles Day

Article
Oct 26, 2022

Shoppers in India spent enthusiastically ahead of Diwali celebrations: But the outlook for China’s biggest shopping event is much less rosy as Chinese consumers grapple with economic uncertainty.

The top 10 digital retailers worldwide

The top 10 digital retailers worldwide

Article
Oct 21, 2022

Alibaba was the world’s No. 1 digital retailer in 2021 with $1.249 trillion in ecommerce gross merchandise value (GMV). Amazon ranked No. 2, with ecommerce GMV of $602.0 billion, while JD.com and Pinduoduo took No. 3 and No. 4, respectively.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

Canada Ecommerce Forecast 2022

Canada Ecommerce Forecast 2022

Report
Jul 29, 2022

Canada’s consumers are slowly but surely shifting to online shopping, with ecommerce more than doubling its share of total retail sales since 2019. In this report, we look at the various retail milestones Canada will reach in 2022, as well as our first-ever breakdown of the country’s ecommerce sales by product category.

China Ecommerce Forecast 2022

China Ecommerce Forecast 2022

Report
Jul 29, 2022

Challenging macroeconomic conditions have ushered in an era of more modest spending growth in China. But the outlook remains positive in spaces that are capturing consumer interest and demand—like live commerce and digital groceries.

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Retailers bet on dedicated sales days to revitalize consumer demand

Retailers bet on dedicated sales days to revitalize consumer demand

Article
Jun 15, 2022

Retailers look to promotional shopping events like Prime Day to juice sales: Amazon, Alibaba, Walmart, and others hope the prospect of a good deal will lure customers in.

ByteDance expands the ranks of duopoly challengers

ByteDance expands the ranks of duopoly challengers

Article
May 19, 2022

ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.

China Ad Spending 2022

China Ad Spending 2022

Report
May 18, 2022

China’s total media ad spending and digital ad spending will both grow at their lowest rates since we began tracking them in 2012, but the ad industry is nonetheless set for an eventful year in the world’s second-largest market.

Worldwide Ad Spending 2022

Worldwide Ad Spending 2022

Report
May 18, 2022

Nearly every country in the world will see slower growth in total ad spending and digital ad spending than it did last year, but the comparison is an unfair one because 2021 was abnormal. The outlook is mostly bright.

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

China’s digital ad spending expected to increase, but pace of growth to slow

Article
Apr 15, 2022

China’s digital ad market will expand in the coming years, but growth pace to slow: Government restrictions on data transfers and collection of personal info to weigh on Big Tech.

Latin America Retail Media Advertising 2022

Latin America Retail Media Advertising 2022

Report
Apr 15, 2022

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

Farfetch’s $200 million investment in Neiman Marcus underscores the importance of physical retail

Farfetch’s $200 million investment in Neiman Marcus underscores the importance of physical retail

Article
Apr 06, 2022

Farfetch and Neiman Marcus join forces to update luxury retail for the ecommerce age: The fashion platform will invest up to $200 million in the retailer, with the latter using Farfetch’s ecommerce tools to power digital channels.

How retail media markets in China and the US compare

How retail media markets in China and the US compare

Article
Apr 06, 2022

In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.

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