China’s fast-paced retail ecommerce growth hasn’t spelled doom for physical stores. Rather, brick-and-mortar is undergoing a transformation of its own, underlined by an infusion of technology and the growing integration between online and offline.

Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.

Singles' Day racked up another year of double-digit growth, and consumers around the world spent more than $1 billion in the first 90 seconds of the day. But as the annual shopping event enters its second decade, growth is slowing and expectations are being revised. eMarketer's Man-Chung Cheung was on the ground in Shanghai on Nov. 11. He and analyst Andrew Lipsman join Marcus Johnson to discuss the shopping event and what comes next.

Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.

Already firmly established in the US ecommerce market, Amazon is ramping up its international efforts. Prime is the primary driver behind its global growth, but the membership program looks very different from country to country.

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

Alibaba's Singles' Day is expected to be the biggest selling day for smart speakers in China, and a key driver to adoption in the market.

Alibaba's Singles' Day, China's massive ecommerce festival held annually on November 11, has grown to surpass pretty much every other online shopping event in the world.

India is home to the world’s fastest growing proximity payment market. According to eMarketer estimates, adoption is projected to jump nearly 40% this year.

Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.

Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.

Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.

Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.

Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.

This eMarketer StatPack lays out statistics around the major shopping holidays in Asia-Pacific that drive shopping in similar ways as Western holidays such as Thanksgiving, Christmas and New Year’s Day. In China, Japan and Indonesia, Singles’ Day drives ecommerce activity in November. Indonesia also has a holiday in Q4 known as Harbolnas. India celebrates the gift-giving holiday of Diwali in the fall. South Korea’s Q4 holiday shopping centers around the recently launched “Korea Sale Festa,” while Australia has a November “Click Frenzy” sales day that fuels ecommerce holiday shopping.

Regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to demographics, barriers to ecommerce, as well as leading websites and mobile apps.

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

Retail ecommerce platforms in China will total $1.53 billion in sales this year. Over 58% of these sales will take place through Alibaba’s digital storefronts.

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.