Alibaba Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Alibaba

The Mobile Payments Series: India

Article
Nov 05, 2018

India is home to the world’s fastest growing proximity payment market. According to eMarketer estimates, adoption is projected to jump nearly 40% this year.

How Luxury Marketers Use Digital Channels to Reach China’s Affluent

How Luxury Marketers Use Digital Channels to Reach China’s Affluent

Article
Oct 02, 2018

Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.

The Rise of China’s Omnichannel Luxury Consumers

The Rise of China’s Omnichannel Luxury Consumers

Report
Oct 02, 2018

Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.

More Retailers Look to Expand into India

Article
Aug 29, 2018

Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.

Subscription OTT Video in Asia-Pacific 2018

Subscription OTT Video in Asia-Pacific 2018

Report
Aug 29, 2018

Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.

Retail and Ecommerce Sales in Asia-Pacific 2018

Retail and Ecommerce Sales in Asia-Pacific 2018

Report
Aug 28, 2018

Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.

Shopping Holidays in Asia-Pacific StatPack

Shopping Holidays in Asia-Pacific StatPack

Report
Aug 15, 2018

This eMarketer StatPack lays out statistics around the major shopping holidays in Asia-Pacific that drive shopping in similar ways as Western holidays such as Thanksgiving, Christmas and New Year’s Day. In China, Japan and Indonesia, Singles’ Day drives ecommerce activity in November. Indonesia also has a holiday in Q4 known as Harbolnas. India celebrates the gift-giving holiday of Diwali in the fall. South Korea’s Q4 holiday shopping centers around the recently launched “Korea Sale Festa,” while Australia has a November “Click Frenzy” sales day that fuels ecommerce holiday shopping.

Latin America Ecommerce 2018

Latin America Ecommerce 2018

Report
Aug 14, 2018

Regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to demographics, barriers to ecommerce, as well as leading websites and mobile apps.

Marketing Beyond the Screen

Marketing Beyond the Screen

Report
Jul 24, 2018

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

Retail and Ecommerce Sales in China 2018

Retail and Ecommerce Sales in China 2018

Report
Jul 19, 2018

Retail ecommerce platforms in China will total $1.53 billion in sales this year. Over 58% of these sales will take place through Alibaba’s digital storefronts.

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What’s Next for Voice Control?

What’s Next for Voice Control?

Report
Jun 27, 2018

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.

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