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Alibaba Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Alibaba
Alibaba highlights promising preliminary Singles Day results amid difficult retail environment

Alibaba highlights promising preliminary Singles Day results amid difficult retail environment

Article
Oct 29, 2024

Alibaba touts early Singles Day successes: Apple, lululemon, and Nike were among the biggest beneficiaries as price-conscious shoppers took advantage of steep discounts and other promotions.

Beijing’s economic support measures fail to lift holiday spending

Article
Oct 08, 2024

Chinese consumer spending dipped below pre-pandemic levels during Golden Week holiday: While there were some positive signs—including higher daily spending—sentiment remains subdued, which could bode ill for Singles Day.

China’s economic woes push retailers to seek new physical and digital avenues for growth

China’s economic woes push retailers to seek new physical and digital avenues for growth

Article
Sep 26, 2024

Retailers adjust China strategies to coax cost-conscious shoppers to open their wallets: Ikea and Pizza Hut will open more small-format stores to reach new customers, while H&M set up shop on Pinduoduo and Douyin.

US tariff shift could affect Temu and Shein ad spending

Article
Sep 19, 2024

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

Alibaba opens up walled garden wider with WeChat Pay tie-up

Article
Sep 06, 2024

Like many other payment providers globally, Alibaba is opening up its walled garden to fight off antitrust scrutiny

Shein, Temu win over Gen Z shoppers

Shein, Temu win over Gen Z shoppers

Article
Aug 30, 2024

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

Asia-Pacific Ecommerce Forecast 2024

Asia-Pacific Ecommerce Forecast 2024

Report
Aug 26, 2024

The Asia-Pacific retail ecommerce sector is both dynamic and volatile. While China and Japan are slowing, South Korea is growing rapidly, and emerging markets like Southeast Asia and India are showing robust growth and untapped potential.

Data Drop: 3 Charts on the Impact of Generative AI on Tech Giants in China

Data Drop: 3 Charts on the Impact of Generative AI on Tech Giants in China

Report
Jul 22, 2024

Despite a slow start, foreign sanctions, and tight digital regulations, generative AI is emerging as a significant force in China.

Data Drop: 5 Charts on Retail Media Ad Spending in China

Data Drop: 5 Charts on Retail Media Ad Spending in China

Report
Jul 15, 2024

As China’s retail media advertising market begins to mature, off-site channels—including WeChat and Douyin, TikTok's sister app in China—will increasingly drive growth.

Data Drop: 5 Charts on US Retail Marketplaces and Temu’s Impact

Data Drop: 5 Charts on US Retail Marketplaces and Temu’s Impact

Report
Jul 02, 2024

Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.

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Worldwide Digital Ad Spending Forecast H2 2024 Update

Worldwide Digital Ad Spending Forecast H2 2024 Update

Report
May 29, 2024

Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.

Data Drop: 5 Charts on Asia-Pacific’s Retail Ecommerce Landscape

Data Drop: 5 Charts on Asia-Pacific’s Retail Ecommerce Landscape

Report
Mar 25, 2024

Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.

The Future of Digital 2024: Latin America

The Future of Digital 2024: Latin America

Report
Mar 15, 2024

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

Worldwide Retail Media Ad Spending Forecast 2024

Worldwide Retail Media Ad Spending Forecast 2024

Report
Feb 07, 2024

Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

Worldwide Digital Ad Spending Forecast 2024

Worldwide Digital Ad Spending Forecast 2024

Report
Jan 10, 2024

The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

Latin America Trends to Watch in 2024

Latin America Trends to Watch in 2024

Report
Jan 04, 2024

The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

China Ecommerce Explainer

China Ecommerce Explainer

Report
Nov 28, 2023

No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

Alibaba, China

CollectionSnapshot
Oct 31, 2023

Douyin, China

CollectionSnapshot
Oct 31, 2023
China Douyin Social Commerce Forecast 2023

China Douyin Social Commerce Forecast 2023

Report
Sep 14, 2023

Douyin, TikTok's Chinese sibling, is about to become China’s largest social platform. It's also crashing the country’s ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

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