Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.

Already No. 1 in ecommerce, China will overtake the US this year to become the world’s largest overall retail market for the first time.

The effects of the coronavirus pandemic are turbocharging digital transformation in China's retail sector—and the country is already leading the world in terms of retail ecommerce sales and penetration.

Weeks after China lifted its lockdown restrictions placed months ago to help stop the spread of the coronavirus, there’s a sliver of hope for the country’s retail sector.

As convenience becomes an increasing driver of consumer behavior, we explore how friction-reducing technology advancements are helping retailers generate more sales.

This report explores our latest forecast for time spent with media in China, and how the coronavirus pandemic will impact our forecast for 2020 and beyond.

As shelter-at-home and quarantine measures keep consumers in China at home, brands ramped up their efforts to meet consumers' high expectations for digital services by offering free online tools and courses, streaming live events and adopting new ecommerce strategies.

eMarketer research analyst Man-Chung Cheung discusses the latest on the coronavirus pandemic in China. He explores the role of big data in managing the crisis, points out signs of a retail rebound and considers takeaways for the US and Europe.

As the coronavirus continues to spread, China's status as the epicenter of major supply chains is causing significant changes to businesses and consumer behavior. This is not only putting a strain on multiple industries within the country, but multinationals operating out of and doing business in China are feeling the effects as well.

Ecommerce sales in Spain will grow faster than any other country in Western Europe in the next three years, propelled by the rise of AliExpress and its continued competition with Amazon to be the go-to marketplace.

Short-form video apps arrived in China in early 2017 and have established themselves as viable entertainment options, allowing users to create content in 15- and 60-second spurts. In fact, we estimate that average daily time spent with short-form video among mobile internet users has risen from 9.9% of total mobile internet time in Q3 2018 to 13.5% in Q2 2019. Meanwhile, time spent on over-the-top (OTT) apps experienced a slight decline.

China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.

In 2019, 94.5% of internet users in China will be social network users. That amounts to just 59.0% of the country’s population. This report covers the trends shaping the market, as well as our first-ever user forecast for the popular short-video platform Douyin and updated estimates for WeChat and Sina Weibo.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

In 2019, we estimate that 577.4 million people in China made a purchase via proximity mobile payment within a six-month period. Those users account for 49.6% of the country’s population. Next year, more than half of the population will utilize this payment method, with that figure rising to 60.5% in 2023.

Programmatic advertising will account for 71.0% of the digital display ad market in China this year. Mobile programmatic growth, as well as gains in private marketplaces and programmatic direct play a role. This report features our latest programmatic display forecast for China and explores these and other factors shaping the market through 2021.

Consumers in China, whether buying at retail outlets or street stalls, are using proximity mobile payments—largely supported by QR codes—and reducing their dependency on cash.

This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

Consumers’ use and acceptance of biometric technology—especially facial recognition—varies widely, depending on which part of the world you’re in.

eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss whether major US tech firms are taking a page from the BAT (Baidu, Alibaba, Tencent) playbook. Are Americans entering the age of the domestic super app? What would that mean for brands?