Research and planning across retail, travel, and finance are increasingly filtered through AI, making chatbots central to the customer journey.

Unilever, Publicis emphasize AI: The companies are incorporating AI technology into their marketing efforts while maintaining a cautious approach that’s paying off.

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

By bringing the photo-editing tool to mobile, Adobe is lowering the barrier for new creators and could pull users away from competitors with its IP-safe AI tools.

Firefly AI debuts with IP-safe video generation, aiming to outshine OpenAI’s Sora. Its Premiere Pro integration could make it a go-to for professionals.

AI firms are paying for raw footage, offering creators extra cash—but with low payouts and growing privacy concerns, is this a good deal or a short-term play?

This year's Consumer Entertainment Show (CES) featured a number of innovations targeted at retailers and the rapidly growing category of retail media. From innovations in shoppable TV to the expansion of AI usage, here are some prominent retail products found at CES 2025.

As Microsoft increases 365 prices in six countries, limited Copilot value and opaque pricing strategies could trigger antitrust concerns and drive users to cheaper tools.

OpenAI’s new video tool promises stunning capabilities but struggles with traffic overload, regional restrictions, and a hefty Plus account price tag.

AI-driven tools are helping brands swap cookie-cutter campaigns for ultra-targeted experiences, giving Adobe a fresh shot at dominating customer engagement

AI usage booms among Gen Z, while customizable tools like Claude and on-device models from Adobe point to interest in tailored, privacy-focused solutions.

By processing AI locally, Adobe’s SlimLM reduces cloud computing costs and privacy concerns.

Retailers are prioritizing unified commerce solutions to help gain a complete picture of their business operations—including consumer behavior. As the tech landscape becomes more complex, key players are emerging across channels.

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

The ad agency ecosystem is vast, complex, and ever-changing. It now faces changes brought on by AI and clients’ shifting preferences over how and where to spend their advertising dollars.

he policy targets deceptive practices, requiring companies to make it as easy to cancel as it is to sign up. Opponents say it’ll increase accidental unsubscribes.

Firefly’s new genAI tools bring short-form video creation to users, but limited output abilities raise questions about practicality and industry adoption.

With fraud becoming harder to detect, companies must strengthen their verification protocols and stay ahead of rapidly advancing AI-generated scams.

The role of the CMO has expanded far beyond traditional marketing expectations. Despite high expectations and many challenges, CMOs can find new opportunities to lead successful teams and drive business growth. Four CMOs share their perspectives for this report.

The C2PA is a collection of representatives from companies including OpenAI, Google, Publicis, Microsoft, and Adobe with a goal to “make the world safe for generative AI,” according to Adam Buhler, steering committee member for the C2PA and executive vice president and head of creative technology at Publicis.