Report Snapshot

The B2B social media landscape is rapidly evolving, and marketers must update their strategies to appeal to the younger generation of buyers. This can be done through building thought leadership, leaning into consumer-facing platforms, and incorporating AI-generated content.

Key Question: How should marketers adapt their B2B social media strategies to align with the evolving landscape?

KEY STAT: Social media is the most effective revenue-driving channel, with 60% of US B2B marketers naming it their top choice in 2023, per an April survey by Wpromote and Ascend2.