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FTC affirms click-to-cancel rule to target deceptive account cancellation practices

The news: A new rule from the Federal Trade Commission (FTC) requires businesses to make it as easy for consumers to cancel subscriptions as it was to sign up for them.

  • The click-to-cancel policy prohibits companies from requiring users to speak with an agent or a chatbot to cancel their subscriptions if they signed up for the service online.
  • The rule updates a 1973 law meant to combat deceptive business practices and will take effect in 180 days.

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