Economic Uncertainty Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Economic Uncertainty

Startup Heura tackles plant-based meat’s major pain points

Article
Oct 02, 2024

Heura is on a mission to make plant-based meat better: The Barcelona-based startup is addressing the struggling food category’s cost and nutritional value issues.

Temu wins over Dollar General customers

Article
Sep 27, 2024

Temu is eating away at dollar stores’ market share: Dollar General and Dollar Tree face significant headwinds as their core customer base reduces spending and competition mounts.

US Payments Digital Ad Spending 2024

US Payments Digital Ad Spending 2024

Report
Sep 23, 2024

Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

US consumer sentiment, retail sales rise as inflation ebbs

Article
Sep 17, 2024

August retail sales data points to consumers’ continued resilience: While spending is healthy, shoppers remain deal-focused as they look ahead to the holiday season.

The value wars aren’t restoring fast food’s cost-savings proposition

Article
Sep 05, 2024

Consumers still think fast food is too expensive, despite the value meal wars: While deals are boosting foot traffic in the short term, operators face long-term difficulties as customers either trade up to fast-casual chains or pull back entirely.

Earnings Report: How Is the Retail & Ecommerce Industry Faring Halfway Through 2024?

Earnings Report: How Is the Retail & Ecommerce Industry Faring Halfway Through 2024?

Report
Aug 30, 2024

Retailers faced no shortage of challenges in the first half of the year as elevated interest rates, the lingering effects of inflation, and a loosening labor market weighed on consumer spending. In this report, we’ll contextualize our coverage of retailers’ Q2 revenues across four key verticals: department stores, home, mass merchants, and off-price.

Lowe’s, Home Depot brace for weaker sales as housing market remains frozen

Article
Aug 20, 2024

Lowe’s joins Home Depot in warning of sales pressure amid difficult market conditions: The home improvement retailer lowered its FY sales forecast as skyrocketing prices, limited supply, and high borrowing costs weigh on the housing market.

Walmart boosts outlook as cost-sensitive environment works to its advantage

Article
Aug 15, 2024

The US consumer is holding up, according to Walmart: The retailer raised its full-year outlook after solid spending from value-seeking shoppers drove it to a Q2 earnings beat—although it warned of uncertainty heading into election season.

Dynamic pricing is a potential minefield for retailers

Dynamic pricing is a potential minefield for retailers

Article
Jul 19, 2024

Dynamic pricing plans risk alienating price-sensitive consumers: The mere possibility of variable prices is triggering anxiety over inflation and hurting trust in retailers

June’s strong retail sales report is good news for retailers

June’s strong retail sales report is good news for retailers

Article
Jul 16, 2024

Consumers don’t feel great, but they’re still spending: Retail sales blew past expectations in June despite subdued confidence among lower-income households.

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PepsiCo, Conagra are losing the battle against private labels

PepsiCo, Conagra are losing the battle against private labels

Article
Jul 11, 2024

PepsiCo and Conagra temper outlooks as they struggle with consumers’ shrinkflation concerns: Sales volumes for both companies fell as private labels capture record dollar and unit share.

The vibecession is weighing on consumer spending

Article
Jun 27, 2024

Consumers spend cautiously as inflation perceptions, higher debt payments hurt confidence: But we expect retail sales growth to be healthy as buying power recovers.

Retailers expect consumers’ price-conscious behaviors to linger during the holiday season

Article
May 17, 2024

Retailers are cautiously optimistic as they look ahead to the holiday season: Imports are expected to be slightly higher YoY as companies bring in more mid-priced items.

Consumers’ purchasing behaviors are increasingly dictated by price

Consumers’ purchasing behaviors are increasingly dictated by price

Article
May 09, 2024

Consumer spending rose in the first four months of 2024: Shoppers are becoming more deal-conscious as cost-of-living pressures weigh heavily.

Online holiday sales rose 4.9% YoY as consumers took enthusiastic advantage of heavy discounts

Online holiday sales rose 4.9% YoY as consumers took enthusiastic advantage of heavy discounts

Article
Jan 04, 2024

Deal-seeking shoppers spent $222.1 billion online this holiday season: Elevated discounts drove spending across the electronics, apparel, furniture, and toy categories.

Marketers embrace optimism despite economic concerns for 2024

Marketers embrace optimism despite economic concerns for 2024

Article
Jan 02, 2024

Marketers have upbeat outlook for 2024: Digital channels will continue to gain favor, but measurement challenges loom.

What retail trends will dominate 2024?

What retail trends will dominate 2024?

Article
Dec 29, 2023

What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.

US Payments Digital Ad Spending 2023

US Payments Digital Ad Spending 2023

Report
Dec 05, 2023

The payments industry has used its marketing budgets to reap the rewards of a strong market for credit card acquisitions. But marketers will need to embrace doing more with less as credit conditions tighten and savings run dry.

Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook

Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook

Report
Nov 01, 2023

Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

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