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US Payments Digital Ad Spending 2023
Strong Consumer Demand Can Only Support Ad Spend Growth for So Long
Payments firms will increase their digital ad spend faster than any other financial services industry next year after a sharp recovery from 2022’s slowdown. Before the sector pumps the breaks on ad spend growth, marketers need to find ways to do more with less.
Key Question: How will payments ad spending change through 2025, and what does it mean for marketers?
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Key Stat: Payments will be the only financial services sector to decelerate digital ad spend growth to the single digits in 2025, falling to just 8.6%. Factors like tighter credit will weigh on firms’ willingness to advertise payments products.
authors
Tyler Van Dyke
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- David Morris
- Principal Analyst
- Oscar Orozco
- Director, Forecasting
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