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Bank of America Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bank of America

A credit card recovery may take longer than anticipated after shaky Q1 delinquencies

Article
Apr 15, 2024

But the data suggests a full credit card recovery will likely take longer than expected

Banking chatbots and virtual assistants face higher consumer expectations due to ChatGPT buzz

Banking chatbots and virtual assistants face higher consumer expectations due to ChatGPT buzz

Article
Mar 18, 2024

Virtual banking assistants like Bank of America’s Erica are taking design cues from ChatGPT and Google Gemini as banks look into adding conversational AI.

Key Participants in a Payment Transaction 2024

Key Participants in a Payment Transaction 2024

Report
Feb 23, 2024

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

Digital Video Forecast and Trends Q1 2024

Digital Video Forecast and Trends Q1 2024

Report
Feb 22, 2024

Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

One-time expenses thwarted the Q4 2023 bank earnings that could have been

One-time expenses thwarted the Q4 2023 bank earnings that could have been

Article
Jan 17, 2024

Profits dropped when big banks got the bill for last year’s banking crisis—along with some other expenses.

AI in Banking Chatbots 2024

AI in Banking Chatbots 2024

Report
Jan 16, 2024

Consumers’ adoption of AI banking chatbots varies by country. Though the US and UK promote their tech-friendly banking environments, the geographically concentrated, Big-Six-focused Canadian market has taken the lead in embracing this much-hyped tech.

Bucking the global trend of closing branches, some banks continue to expand their in-person presence

Bucking the global trend of closing branches, some banks continue to expand their in-person presence

Article
Dec 13, 2023

JPMorgan, Bank of America, and Nationwide have committed to maintaining or expanding their in-person presence even as competitors close brick-and-mortar outposts.

US Mobile Banking Emerging Features Benchmark 2023

US Mobile Banking Emerging Features Benchmark 2023

Report
Nov 27, 2023

Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation—a significant factor in attracting mobile-forward Gen Z—based on an exclusive survey of which features 1,895 mobile banking users value most.

US Cash-Back Credit Card Emerging Features Benchmark 2023

US Cash-Back Credit Card Emerging Features Benchmark 2023

Report
Nov 03, 2023

Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

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Record-setting changes in mortgages and deposits reveal signs of mounting stress on banks

Article
Oct 02, 2023

The Fed’s steep rate increases take their toll: Financial institutions are reporting the first drop in deposits in nearly three decades, and mortgage demand is flagging close to a 27-year low.

US Banking Digital Ad Spending 2023

US Banking Digital Ad Spending 2023

Report
Sep 19, 2023

US banking digital ad spending growth has slowed to a trickle and pushed marketers to rethink their allocation strategies. But 2024 looks more promising.

Digital account openings at traditional banks grow modestly, with megabanks winning the lion’s share

Digital account openings at traditional banks grow modestly, with megabanks winning the lion’s share

Article
Sep 11, 2023

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks. Even Gen Zers—the main source of account opening growth—will largely opt for trusted institutions. Neobanks will be left in the dust, especially as fintechs and Big Tech siphon away customers.

US Digital Account Opening Forecast 2023

US Digital Account Opening Forecast 2023

Report
Sep 06, 2023

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks, as digital-only banks fall victim to economic uncertainty and intense fintech competition.

Bank of America leads among US banks in Instagram engagement

Article
Aug 14, 2023

Bank of America leads US banks in Instagram followers: Social media’s influence on Gen Z’s financial behavior underscores its importance in marketing campaigns.

CFPB director focuses on ‘remediating harm at scale’ with record fines on big banks

Article
Jul 21, 2023

Major banks still draw CFPB’s scrutiny: Under Chopra, the agency has brought fewer cases but won larger settlements—even as it faces legal questions on its funding mechanism.

CFPB warns banks about AI chatbot risks as it steps up oversight of the space

CFPB warns banks about AI chatbot risks as it steps up oversight of the space

Article
Jun 08, 2023

The CFPB signaled it’s taking a more proactive stance in policing banks’ AI chatbots, including dishing out penalties.

Most Wall Street lenders rise above regional banking chaos to post buoyant first quarter results

Article
Apr 20, 2023

Bumper profits, struggling investment banks, and swelling customer deposits were all themes in banks’ Q1 earnings.

Big cloud server shortage could slow generative AI's breakneck pace

Big cloud server shortage could slow generative AI's breakneck pace

Article
Apr 13, 2023

A big cloud services drought could amount to involuntary AI slowdown: Cloud server chips and energy supplies buckle under the weight of generative AI demands, adding to monopoly likelihood.

Banking IT/Technology Expenses, US

CollectionSnapshot
Mar 15, 2023

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