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Bank of America Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bank of America

Banks risk public ire after $742B fossil fuel investment following climate pledges

Article
Mar 31, 2022

Despite their extensive climate commitments, banks invested $742B in fossil fuel companies during 2021.

Bank of America casts a wider net with secured small-business card

Article
Mar 25, 2022

Its new secured card can appeal to small-business owners with poor credit histories and lead to upgrade opportunities.

Brand Anatomy: How Bank of America builds its brand through dedication to customer experience

Brand Anatomy: How Bank of America builds its brand through dedication to customer experience

Audio
Mar 23, 2022

On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.

Bank of America will launch all-in-one app to attract new generation of investors

Article
Mar 01, 2022

The bank will combine all of its product lines into one app to boost digital engagement.

Banks avoiding ‘new normal’ of nixed overdrafts belong to a small and shrinking club

Article
Feb 25, 2022

It’s axed overdraft fees and charges for overdraft-protection services—as the number of big US players maintaining the old normal keeps dwindling.

BofA’s digital-mortgage flip shows incumbents a path for adapting

Article
Feb 24, 2022

BofA sees success with digital mortgages: Its Digital Mortgage Experience product handled the vast majority of initiations in 2021—up from 45% the year before—and garnered several mortgage UX accolades.

The Evolution of US Robo-Advisors

The Evolution of US Robo-Advisors

Report
Feb 16, 2022

Ranks of new customers are dwindling, jeopardizing US robo-advisors' ability to attract new wealth. This report details how robo-advisors can expand into new products and services to boost customer acquisition and revenues.

Discover and Bank of America dive into A2A payments to stay ahead of the curve

Article
Feb 15, 2022

Both companies are letting customers pay for purchases directly from their bank accounts, which might help limit interchange costs for merchants.

Regions offers a case example of an overdraft-reliant bank weaning itself off fees

Regions offers a case example of an overdraft-reliant bank weaning itself off fees

Article
Jan 25, 2022

Banking in a post-overdraft world: Regions is shaking up its mix of income sources after lowering its customers’ risks of incurring overdraft penalty charges.

Banking groups argue that overdraft fee crackdown could cause greater financial hardship

Banking groups argue that overdraft fee crackdown could cause greater financial hardship

Article
Jan 20, 2022

US banking trade groups want the Consumer Financial Protection Bureau (CFPB) to pause its planned crackdown on the fees, arguing it could lead to overdue bills.

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Truist moves to a post-overdraft focus on customers who rely on the practice

Truist moves to a post-overdraft focus on customers who rely on the practice

Article
Jan 19, 2022

The US banking giant not only eliminated overdrafts, it introduced a lending alternative—charting a course for banks to jettison the controversial fees while continuing to serve those dependent on them.

AI in Wealth Management

AI in Wealth Management

Report
Jan 12, 2022

Evolving client expectations for more personalized services threaten wealth managers’ ability to retain existing clients and snap up new ones. But incumbents can face these changes head on by tapping AI to hyper-personalize offerings across the customers journey.

Convenience rules as a reason consumers keep checking accounts for years

Convenience rules as a reason consumers keep checking accounts for years

Article
Jan 05, 2022

A Bankrate survey found it’s the main reason why US consumers don’t switch their accounts to another bank. Regulatory action could help, but marketing and product differentiation remain critical.

Accelerating digital transformation in banking in 2022 will continue industry upheaval

Accelerating digital transformation in banking in 2022 will continue industry upheaval

Article
Jan 03, 2022

Shake-ups in the new year will include hyper-personalization, tech companies venturing further into embedded finance, and the prospect of super apps in Western countries.

US Premium Travel Credit Card Emerging Features Benchmark 2021

US Premium Travel Credit Card Emerging Features Benchmark 2021

Report
Dec 16, 2021

This inaugural study ranks eight leading premium travel credit cards offering 49 emerging features, weighted by demand from prospective customers.

US Mobile Banking Emerging Features Benchmark 2021

US Mobile Banking Emerging Features Benchmark 2021

Report
Dec 07, 2021

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

CFPB’s planned overdraft crackdown could signal more pro-consumer efforts on the way

CFPB’s planned overdraft crackdown could signal more pro-consumer efforts on the way

Article
Dec 03, 2021

Overdraft and NSF charges accounted for nearly two-thirds of banks’ fee revenue in 2019. A “range of regulatory interventions” will protect consumers from the heaviest purveyors of the practice.

Capital One jumps on the anti-overdraft bandwagon—with options for replacement income

Capital One jumps on the anti-overdraft bandwagon—with options for replacement income

Article
Dec 02, 2021

It joins a string of banking players that have ended or deemphasized the charges—and has several options for replacing the revenue it forgoes.

JPMorgan faces obstacles in maintaining its consumer tech competitiveness

JPMorgan faces obstacles in maintaining its consumer tech competitiveness

Article
Nov 15, 2021

JPMorgan bumps up against high fintech valuations, tight talent market: The banking giant’s strategy to maintain its competitive standing against fellow incumbents and neobanks in consumer-facing financial products is under pressure.

Wells Fargo’s mobile app revamp, new virtual assistant give it a shot at catching up to biggest competitors

Article
Oct 26, 2021

The bank’s plans to overhaul its mobile app and AI assistant could help it gain customers and offer an improved user experience.

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