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Bank of America Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bank of America
US consumers feel the pain—and banks feel the profit—of record overdraft fees

US consumers feel the pain—and banks feel the profit—of record overdraft fees

Article
Oct 22, 2021

Fees paid by customers getting dinged for overdrawing their account reached an all-time high in 2021. But Congress and regulators may push banks to pivot away from the practice.

Major US issuers jumped on flexible and rewards-heavy credit cards as Q3 volume skyrocketed

Article
Oct 18, 2021

BofA, Chase, Citi, and Wells Fargo notched growth above 20% thanks to economic improvements and new and revamped card products.

Tech costs that help ward off competition could also crimp US banks’ Q3 earnings

Tech costs that help ward off competition could also crimp US banks’ Q3 earnings

Article
Oct 12, 2021

Tech costs in this week’s reports will receive close scrutiny for potential earnings drag. Even if they do, the spending is necessary to fend off digital-only competitors.

Citizens joins overdraft rollback with grace period feature, no-fee checking

Citizens joins overdraft rollback with grace period feature, no-fee checking

Article
Oct 11, 2021

The bank’s grace period feature helps customers avoid the charges and an upcoming checking account excludes them. But the bank must make up for the lost revenue.

Google’s axing of Plex gives banks a reprieve and BaaS players reasons to worry

Article
Oct 05, 2021

After a leadership change and multiple delays, the tech giant won’t offer co-branded bank accounts through its digital wallet. But its Plan B could be a problem for banking as a service firms.

Revolut’s US free stock trades may help keep users home within its ecosystem

Revolut’s US free stock trades may help keep users home within its ecosystem

Article
Sep 23, 2021

While commission-free trading isn’t unique, bundling it with crypto and savings features will increase the time the UK-based neobank’s US customers spend with it.

The US Digital-Only Banking Revolution

The US Digital-Only Banking Revolution

Report
Sep 15, 2021

Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

Truist’s digital chief points to importance of tech in helping clients

Truist’s digital chief points to importance of tech in helping clients

Article
Sep 15, 2021

In an exclusive Q&A with Insider Intelligence, Dontá Wilson talks about why he sees “digital transformation” as a misnomer—and how “client transformation” is a better term for guiding banks’ digital strategy.

BofA puts marketing under digital head’s purview—the latest sign of its channel maturity

Article
Sep 14, 2021

The banking giant’s plan to roll up its marketing and digital teams amid the departure of its chief marketing officer is consistent with how its digital head and his peers view these evolving functions.

BofA adds another anti-overdraft product, in latest challenge to neobanks

BofA adds another anti-overdraft product, in latest challenge to neobanks

Article
Sep 09, 2021

The new offering lets customers designate accounts that can be automatically scoured for funds if an overdraft occurs. It’s another example of an incumbent co-opting what’s been a competitive advantage for challengers.

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Bank of America’s head of digital says: ‘The future of banking is that you download an app’

Article
Sep 02, 2021

David Tyrie’s experience with digital in financial services started during the dot-com era. In an exclusive interview, he unpacks for us how the industry’s digital strategies have evolved.

The Banking Heads of Digital Report

The Banking Heads of Digital Report

Report
Aug 27, 2021

Through our exclusive interviews with heads of digital at 12 of the largest financial institutions and three top neobanks across the US, UK, and Canada, this report illuminates the biggest challenges and opportunities these executives are facing. 

The Co-Brand Credit Card Report

The Co-Brand Credit Card Report

Report
Aug 03, 2021

Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.

New Bank of America and Chase cards hint at issuers’ future strategy

Article
Jul 21, 2021

Issuers’ pursuit of clear value propositions and forays into next-gen credit building services offer a window into their plans to attract customers and combat competition.

BofA reports soaring digital usage in Q2

Article
Jul 15, 2021

BofA digital engagement surges: The US-based bank disclosed that users are turning to digital channels more frequently, even as adoption slows. With adoption now approaching saturation, engagement will become the next frontier for banks.

A majority of global banking executives don’t see a future for the branch-based model

Article
Jul 07, 2021

In just five years, the physical framework of banking will be “dead,” according to bank executives around the globe—supplanted by digital ecosystems and supported by emerging technologies.

BofA places first in US customer satisfaction for financial advice

Article
Jul 06, 2021

The banking giant topped a J.D. Power ranking of US customers’ satisfaction with retail banks’ financial advice—an offering with potential to keep branches open despite digital disruption.

Fifth Third to exploit professional niche with healthcare neobank Provide

Fifth Third to exploit professional niche with healthcare neobank Provide

Article
Jun 24, 2021

The planned acquisition of Provide—which caters to healthcare providers with loans and savings products—gives the US regional bank access to a large market and a professional niche.

Account Opening in the Next Normal

Account Opening in the Next Normal

Report
Jun 17, 2021

Digital account opening is on the rise after a pandemic slump.

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