Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Amazon, Hinge Health partner to connect consumers with their digital musculoskeletal benefits

Amazon, Hinge Health partner to connect consumers with their digital musculoskeletal benefits

Article
Dec 06, 2024

Hinge Health joins Amazon’s Health Conditions Program: Amazon’s platform will draw attention to Hinge’s services, while encouraging consumers to make related purchases from the e-commerce giant.

Humane shifts focus to AI software after wearable struggles

Article
Dec 06, 2024

After the Ai Pin flop, Humane shifts gears, marketing its AI-powered assistant CosmOS for devices like cars and smart homes, but competition is fierce.

Amazon looks to hook young adults to Prime by offering $25 flights

Article
Dec 05, 2024

Amazon offers $25 flights to young adult Prime members: The perk, available for the second-straight year, is one of many ways the retailer aims to hook shoppers on Prime.

Canada Trends to Watch in 2025

Canada Trends to Watch in 2025

Report
Dec 05, 2024

Our annual Trends to Watch report for Canada highlights expected developments in the country’s media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

Amazon’s low-cost storefront, e.l.f.’s partnership with Dollar General lead November’s list of most interesting retailers

Article
Dec 04, 2024

In November, retailers made strategic moves across grocery, apparel, and beauty. Amazon turned Black Friday into a weeklong event and launched its Shein competitor, Haul. Meanwhile, e.l.f. Beauty strengthened its value proposition through a new Dollar General partnership, while Kroger announced plans for specialized Asian experience stores in North Texas. Here are our eight unofficial picks for the most interesting retailers in November.

Spotify leads US digital audio competition by more than 50 million listeners

Spotify leads US digital audio competition by more than 50 million listeners

Article
Dec 04, 2024

Spotify has nearly twice as many US listeners as the next most popular digital audio platform, Amazon Music, at 103.6 million compared to 53.1 million, per our September 2024 forecast.

2025 trend: Mounting pressure will squeeze the long tail of retail media networks

2025 trend: Mounting pressure will squeeze the long tail of retail media networks

Article
Dec 02, 2024

Even an influx of new retail media networks (RMNs) will not chip away at the share of ad spending allocated to the top two powerhouses.

Amazon’s shoppable TV ads fought to prove themselves over Thanksgiving

Article
Dec 02, 2024

Amazon’s shoppable video ads faced first big test: Marketers watched their performance over the holiday weekend to mull bigger commitments.

T-Mobile, SpaceX get FCC approval to expand coverage to dead zones

Article
Dec 02, 2024

SpaceX and T-Mobile’s direct-to-cell service promises to eliminate vast dead zones, but the cost to consumers could hinder widespread adoption.

Kohl’s difficult Q3 is a bad sign for its holiday prospects

Article
Nov 27, 2024

Kohl’s is in trouble: The struggling department store hopes a new CEO will rescue it from a series of missteps that weighed heavily on its Q3 performance.

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Reimagining Retail: The Unofficial Most Interesting Retailers List (November)

Audio
Nov 27, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Sports media bets big on streaming and gambling

Article
Nov 27, 2024

Faced with booming media rights costs and legalized gambling, broadcasters, streaming services, and leagues are navigating how to stay innovative, remain profitable, and keep sports accessible for everyone. Media rights costs for major sports have surged dramatically, posing a significant challenge for traditional broadcasters like NBC and Disney.

Walmart Connect is making significant strides in retail media

Article
Nov 27, 2024

Walmart Connect attracts marketers, gaining ground over Amazon: Digiday data shows that marketers are enticed by Walmart’s growth and unique ad space.

UK Trends to Watch in 2025

UK Trends to Watch in 2025

Report
Nov 26, 2024

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

Retail Trends to Watch in 2025

Retail Trends to Watch in 2025

Report
Nov 25, 2024

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.

Retailers experiment with shoppable TV as consumers warm to the format

Retailers experiment with shoppable TV as consumers warm to the format

Article
Nov 25, 2024

Retailers, streamers embrace shoppable TV ads to shorten the path to purchase: WBD, Amazon, Kroger, and The CW Network are relying on the format to drive product discovery and sales.

 Digital Advertising Earnings Q3 2024

Digital Advertising Earnings Q3 2024

Report
Nov 22, 2024

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.

GenAI will drive online sales this holiday season

GenAI will drive online sales this holiday season

Article
Nov 22, 2024

Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.

High-income shoppers follow distinct path from store discovery to digital purchase

Article
Nov 22, 2024

High-income consumers, those earning $150,000+ annually, are charting a unique "discovery-to-purchase" journey that begins in physical stores but frequently concludes in digital channels, according to new EMARKETER research. "These consumers demonstrate more technological comfort than their peers," our analyst Paola Flores-Marquez said on the “Behind the Numbers: Reimagining Retail” podcast. "They're willing to explore multiple channels before making purchase decisions."

Nvidia reports another quarter of record revenue but faces Blackwell supply constraints

Article
Nov 21, 2024

With revenues soaring 94% to $35.1 billion, it dominates AI hardware, but Big Tech’s in-house chip ambitions could challenge its position.

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