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Amazon Fresh Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon Fresh

When omnichannel fails: Lessons from Amazon, HomeGoods

Article
Nov 14, 2023

HomeGoods shut down its ecommerce business because in October it was unable to recreate the in-store treasure-hunting experience customers know and love online. Meanwhile, Amazon is struggling to master brick-and-mortar because it doesn’t know what in-store shoppers want.

Amazon’s grocery reboot begins to take shape

Article
Nov 09, 2023

Amazon will offer grocery delivery to non-Prime members nationwide: The retail giant also plans to resume opening Amazon Fresh stores next year.

Walmart+ vs. Amazon Prime: Which has the holiday advantage?

Article
Nov 09, 2023

As the top two retailers in the US, Walmart and Amazon are battling for holiday success by rolling out the best deals, the fastest delivery, and the best in-store experience. Here’s who we expect will come out on top in each of those areas, plus a post-holiday outlook.

Why advertisers should keep an eye on Amazon Fresh

Article
Oct 12, 2023

Amazon Fresh, despite failing to gain traction with its brick-and-mortar endeavors, is trying to assert itself in the grocery space. Its customer base, though much smaller than competitors like Walmart and Target, is attractive to consumer packaged goods (CPG) advertisers because those shoppers are open to trying new products.

Reimagining Retail: What's next for Amazon Fresh and lessons on how best to compete with Walmart

Audio
Oct 10, 2023

On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.

How Amazon Fresh stacks up among the leading digital grocery players

Article
Sep 25, 2023

Less than 19% of US digital grocery buyers used Amazon Fresh within the past year. Nearly all of them have also shopped on other digital grocery platforms.

Amazon could launch standalone grocery, healthcare subscriptions

Article
Sep 19, 2023

Amazon explores standalone subscriptions as Prime user growth slows: The retailer could roll out separate grocery and healthcare membership services as early as this year.

Digital Grocery Platforms Survey 2023

Digital Grocery Platforms Survey 2023

Report
Sep 15, 2023

Walmart has the largest audience of any digital grocery platform. But our survey found that Amazon Fresh customers were more active and willing to try new products.

How retailers like Walmart, Amazon, and Instacart can harness frequent shoppers to drive digital grocery growth

Article
Aug 17, 2023

Though growth is slowing, digital grocery will continue to fuel overall ecommerce growth in the US. “Growth is no longer driven by new adopters, but heavy digital grocery users,” our analyst Blake Droesch said on a recent “Reimagining Retail” podcast episode. Here’s how retailers like Instacart, Amazon, and Walmart can capitalize on frequent buyers.

Amazon notched considerable ecommerce gains in Q2 thanks to improvements in fulfillment

Article
Aug 03, 2023

Amazon’s cost-cutting initiatives are beginning to pay off: The company’s North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.

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How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap

Article
Jul 28, 2023

Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they’re balancing in-store and online rewards as well as D2C and wholesale commerce.

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Article
Jul 11, 2023

Amazon Prime Day is off to a good start: Average order size so far is up over 7.7% compared with 2022; we expect total sales to top $8 billion.

UK Retail Technology Trends 2023

UK Retail Technology Trends 2023

Report
Jun 15, 2023

The pandemic accelerated investment in CX technology to meet rapidly changing needs. But as consumer priorities shift again amid high inflation, UK retailers need to understand which technologies are hitting the mark and which are not.

Amazon, Costco, Carvana win our analysts’ battle of the top 15 ecommerce companies in the US

Amazon, Costco, Carvana win our analysts’ battle of the top 15 ecommerce companies in the US

Article
May 25, 2023

The 15 biggest US ecommerce players aren’t a surprise (here’s looking at you, Amazon, Walmart, and Apple). User-friendly mobile apps, quick delivery, innovation, and converting sales are what turn retailers into ecommerce powerhouses. Here are the companies our analysts believe best exemplify those features within the 15 largest ecommerce players.

Amazon hunts for incremental revenue opportunities as retail sales stagnate

Amazon hunts for incremental revenue opportunities as retail sales stagnate

Article
May 09, 2023

Amazon is doing everything it can to keep growing: The retailer has a dizzying array of initiatives in the pipeline, from in-game merchandise shops to generative AI advertising tools to incentives for shoppers to retrieve orders in person.

Amazon's growing reliance on ad revenues could come at the expense of the customer experience

Article
Apr 27, 2023

Amazon’s ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.

Despite Amazon's cost cutting, Jassy maintains commitment to innovation

Article
Apr 13, 2023

Amazon sees growth opportunities amid economic challenges: That's CEO Andy Jassy's key message in an optimistic letter to shareholders about navigating difficult terrain. (This article was written with the assistance of ChatGPT.)

In-Store Retail Media 2023

In-Store Retail Media 2023

Report
Mar 16, 2023

The rise of in-store retail media will prove that the physical store is the next major media channel for brands.

The Daily: Amazon’s recently mixed performance, Pinterest's shoppable video, and malls refuse to go away

Audio
Feb 13, 2023

On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman.

Why Amazon is bringing change to Zappos

Article
Feb 13, 2023

Amazon reportedly laid off about 20% of Zappos’ workforce in January: The retail giant is cutting costs at Zappos and elsewhere as it recalibrates for slower growth.

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