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AliExpress Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for AliExpress
Shein shuts down French marketplace sales as pressures mount on Chinese ecommerce giants

Shein shuts down French marketplace sales as pressures mount on Chinese ecommerce giants

Article
Nov 05, 2025

Global scrutiny of Chinese-linked ecommerce platforms like Shein and Temu is intensifying as governments tighten oversight. France has threatened to suspend Shein’s marketplace over illegal listings, prompting investigations and a temporary sales halt, while Japan and the EU plan to scrap tax exemptions that have long benefited such importers. Similar moves in Brazil and South Africa highlight a growing global push to level the playing field for local retailers. Though consumers flock to Shein and Temu for low prices, regulators and competitors warn that the platforms’ dominance threatens fair competition and domestic industry resilience.

Western Europe Marketplaces 2025

Western Europe Marketplaces 2025

Report
Oct 29, 2025

Online marketplaces are a crucial channel for growth in Europe. But brands need a nuanced strategy to navigate the complex, fragmented landscape.

Asia-Pacific Retail and Ecommerce Sales 2025

Asia-Pacific Retail and Ecommerce Sales 2025

Report
Sep 04, 2025

Asia-Pacific has the largest retail and ecommerce sales in the world. While China continues to dominate global ecommerce share, India and Southeast Asia are increasingly driving growth. As consumer sentiment improves in China, the retail sales gap with the first-place US will narrow in the coming years.

The State of Germany Fashion Ecommerce 2025

The State of Germany Fashion Ecommerce 2025

Report
Jun 30, 2025

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

The State of France Fashion Ecommerce 2025

The State of France Fashion Ecommerce 2025

Report
Jun 24, 2025

Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein

Report
May 01, 2025

Turbulence in trade relations is changing how China’s ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

Shein’s UK IPO approval shows Europe’s pivot toward China amid trade war

Article
Apr 11, 2025

UK regulators approve Shein IPO in a victory for China: While it may be too late for the fast-fashion retailer, the move could put the UK in China’s good graces and protect it from the worst of the trade war.

Trump ends de minimis exemptions for China imports

Article
Apr 04, 2025

The end of de minimis is nigh: The rule that fueled the rise of Temu and Shein is set to end on May 2.

Asia-Pacific Ecommerce 2025

Asia-Pacific Ecommerce 2025

Report
Apr 01, 2025

In this report, we explore the world’s top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.

Europe Cross-Border Commerce 2025

Europe Cross-Border Commerce 2025

Report
Mar 19, 2025

Cross-border buyer numbers are rising in Europe as shoppers seek value and variety—but consumer expectations and regulatory changes could challenge future growth.

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Global Shopper Survey 2025​

Global Shopper Survey 2025​

Report
Feb 25, 2025

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Alibaba signals China consumption recovery

Article
Feb 20, 2025

Alibaba’s domestic ecommerce growth signals promise for China’s retail landscape: However, price-conscious consumers and a trade war could derail recovery.

Global Digital Index: GCC in Perspective

Global Digital Index: GCC in Perspective

Report
Feb 18, 2025

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Latin America Trends to Watch in 2025

Latin America Trends to Watch in 2025

Report
Jan 06, 2025

Latin America’s digital economy will undergo significant changes in 2025 as retail innovation and regulatory changes redefine business dynamics for global and local players alike.

Western Europe Trends to Watch in 2025

Western Europe Trends to Watch in 2025

Report
Dec 11, 2024

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

Asia-Pacific Trends to Watch in 2025

Asia-Pacific Trends to Watch in 2025

Report
Dec 10, 2024

China’s retail sector will grow from government stimulus, retail’s genAI revolution will have a far-reaching impact, India’s quick commerce will heat up, China’s retailers will face pushback in the region, and Xiaohongshu will further establish itself.

Temu and Shein could face EU crackdown on cheap imports

Temu and Shein could face EU crackdown on cheap imports

Article
Dec 05, 2024

EU considers new measures to curb Chinese ecommerce influence: Officials are trying to stem the tide of unsafe products and protect local retailers.

AliExpress, Shein, Temu, TikTok Shop, and the Impact of Chinese Ecommerce Players in Asia-Pacific

AliExpress, Shein, Temu, TikTok Shop, and the Impact of Chinese Ecommerce Players in Asia-Pacific

Report
Oct 16, 2024

Amid escalating geopolitical tensions and regulatory scrutiny in the US and Western Europe, Chinese ecommerce giants are increasingly turning their focus to Asia-Pacific.

Gen Zers turn to TikTok Shop for holiday purchases

Gen Zers turn to TikTok Shop for holiday purchases

Article
Sep 20, 2024

TikTok Shop is Gen Z’s new favorite gifting destination: More than half plan to make a purchase on the platform this holiday season, lured by the prospect of a good deal.

Western Europe Ecommerce Forecast 2024

Western Europe Ecommerce Forecast 2024

Report
Sep 05, 2024

Ecommerce sales have returned to modest growth in Western Europe as the economic outlook brightens and more people embrace the convenience of shopping via mobile phone.

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