ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 1, 2025

Revolut could soon become a full-service US bank

Article |
 Aug 1, 2025

Nano-influencers earn impressive impression, engagement rates

Article |
 Aug 1, 2025

JPMorgan-Coinbase partnership could change customers’ relationship with crypto

Article |
 Aug 1, 2025

Trump intensifies threats against pharma if drugmakers don’t lower US prices

Article |
 Aug 1, 2025

AI streamlines health report filings in Merck, McKinsey collab

Article |
 Aug 1, 2025

United tries time-sensitive travel promotions to boost cardholder bookings

Article |
 Aug 1, 2025

Klarna mulls possible September IPO

Article |
 Aug 1, 2025

Competitive conquesting gains ground among RMNs

Article |
 Jul 31, 2025

Parents prioritize value, convenience during back-to-school shopping

Article |
 Jul 31, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

AliExpress, Shein, Temu, TikTok Shop, and the Impact of Chinese Ecommerce Players in Asia-Pacific

Ecommerce Titans Are Steadily Making Inroads, but Challenges Are Mounting

Report by Man-Chung Cheung  |  Oct 16, 2024
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
Chinese ecommerce players are gaining significance in other markets in Asia-Pacific
Chinese retailers are competing with local players
Simmering trade tensions cloud Chinese ecommerce players’ prospects
Sources
Media Gallery
About This Report
Amid escalating geopolitical tensions and regulatory scrutiny in the US and Western Europe, Chinese ecommerce giants are increasingly turning their focus to Asia-Pacific.
Topics
Retail Ecommerce Sales
Asia-Pacific
China
Table of Contents
Executive Summary
Chinese ecommerce players are gaining significance in other markets in Asia-Pacific
Chinese retailers are competing with local players
Simmering trade tensions cloud Chinese ecommerce players’ prospects
Sources
Media Gallery

The success of Chinese ecommerce platforms AliExpress, TikTok Shop, Shein, and Temu in Asia-Pacific is driven by competitive pricing, efficient supply chains, and mobile-first experiences. By capitalizing on social commerce, awareness of local trends, and bold promotional campaigns, they’ve captured the attention of price-conscious consumers. Despite strong competition from local incumbents, as well as logistical hurdles, their foresight in identifying emerging trends and adaptability will help further regional expansion.

Key Question: How successful are AliExpress, TikTok Shop, Shein, and Temu in Asia-Pacific, and how are they faring vis-a-vis other players in the region?

Retail Ecommerce Sales Share in Southeast Asia, by Country and Platform, 2023 (% of total)
E-Mail ChartDownload

Key Stat: In three out of six countries in Southeast Asia, TikTok Shop sales were either on par with or higher than Lazada in 2023.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

8charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Chinese ecommerce players are gaining significance in other markets in Asia-Pacific
  1. Chinese retailers are competing with local players
  2. Simmering trade tensions cloud Chinese ecommerce players’ prospects
  1. Sources
  2. Media Gallery

Charts in This Report

Retail Ecommerce Sales Share in Southeast Asia, by Country and Platform, 2023 (% of total)Availability of Select China-Based Ecommerce Platforms in Asia-Pacific, by Country, Sep 2024
Digital Buyer Penetration Among Internet Users in Japan, by Age/Platform, March 2024 (% of respondents in each group)Top 5 Ecommerce Services Among Internet Users in Japan, Ranked by Monthly Active Users, May 2024
Top 10 Sources for Fashion-Related Information Among Teen Internet Users in Japan, July 2024 (% of respondents)Retail Ecommerce Sales in Southeast Asia*, by Platform, 2023 (billions)
Leading Retail Ecommerce Platforms Among Internet Users in Vietnam, by Age, Q2 2024 (% of respondents in each group)Shein vs. Temu Digital Buyers in Australia, Q4 2023-Q2 2024 (millions)

authors

Man-Chung Cheung

Contributors

Sky Canaves
Principal Analyst
Madan Kumar
Copy Editor
Carina Perkins
Senior Analyst
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo