Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers do their homework before heading to stores
Article |
Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
Article |
Aug 29, 2025
Apparel winners and losers in 2025
Article |
Aug 29, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
Article |
Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
Article |
Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
Article |
Aug 28, 2025
Revolut takes big step toward expanding in the US
Article |
Aug 28, 2025
Neurologists think in terms of drug categories, not product names
Article |
Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
Article |
Aug 28, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Retail Return Volume
Retail
Retail Ecommerce
Physical Retail
by Product Category
Returners
Source: EMARKETER Forecast, December 2024 - June 2024
Note: represents the total dollar value of retail goods and merchandise purchased via physical channels (e.g., stores, infomercials, printed catalogs, vending machines) or online, then returned to the retailer according to its return policy; excludes programs or subscriptions such as Amazon’s Prime Try Before You Buy or Stitch Fix, where items are returned before the customer is charged; includes items retailer does not want shipped back
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.