The news: OpenEvidence and Johns Hopkins Medicine are developing a new model to train physicians in the AI era. The pair note that they are still developing the specifics of what that looks like.

Why this matters: AI education is a priority for practicing physicians, and integrating AI education into medical coursework could make doctors feel more equipped to use the tech in their daily practice. For instance, 92% of practicing doctors want more AI training, per The American Medical Association's 2026 survey.

Johns Hopkins isn’t the first to experiment with AI in medical training. NYU, the University of Cincinnati, and the University of California, San Francisco are developing their own AI tools to help students practice clinical skills, per the Association of American Medical Colleges. Mount Sinai’s Icahn School of Medicine also introduced ChatGPT Edu access for medical students last year to help develop AI literacy and clinical skills.

Implications for healthcare marketers: As health systems invest in AI for documentation and clinical decision support, physicians’ ability to critically assess and use AI-generated information will be key to getting value out of those investments.

Physicians who are better trained on AI could improve patient care and safety: 39% of healthcare professionals say AI helped them catch a potential medical error at least three times in three months, according to the June Philips Future Health Index 2026. Formal training on AI within medical education will help future physicians develop AI proficiency before using the tech in clinical practice, where trial and error carries greater risk. Health systems may also start prioritizing AI skills in physician hiring as a way to strengthen clinical decision-making.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.