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Events
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See All Topics →Latest Articles
Explore our Research →Shoppers do their homework before heading to stores
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Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
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Aug 29, 2025
Apparel winners and losers in 2025
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Aug 29, 2025
The big answers: EMARKETER Daily quiz
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Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
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Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
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Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
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Aug 28, 2025
Revolut takes big step toward expanding in the US
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Aug 28, 2025
Neurologists think in terms of drug categories, not product names
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Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
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Aug 28, 2025
About
Our Methodology
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Learn More →Retail Ecommerce Return Volume
Retail
Retail Ecommerce
Physical Retail
by Product Category
Returners
Source: EMARKETER Forecast, December 2024 - June 2024
Note: represents the total dollar value of retail goods and merchandise purchased online, then returned to the retailer according to its return policy; excludes programs or subscriptions such as Amazon’s Prime Try Before You Buy or Stitch Fix, where items are returned before the customer is charged; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales includes items retailer does not want shipped back
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.