Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers do their homework before heading to stores
Article |
Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
Article |
Aug 29, 2025
Apparel winners and losers in 2025
Article |
Aug 29, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
Article |
Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
Article |
Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
Article |
Aug 28, 2025
Revolut takes big step toward expanding in the US
Article |
Aug 28, 2025
Neurologists think in terms of drug categories, not product names
Article |
Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
Article |
Aug 28, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Retail Ecommerce Returners
Retail
Retail Ecommerce
Physical Retail
by Product Category
Returners
Source: EMARKETER Forecast, December 2024 - June 2024
Note: ages 14+; digital buyers who have returned at least one ecommerce purchase to the retailer, via any return location or method, during the calendar year and received a refund, exchange, and/or store credit
Additional Note: Digital buyers are internet users ages 14+ who have made at least one purchase via any digital channel during the calendar year, including online, mobile, and tablet purchases.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.