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About
Our Methodology
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Learn More →Household Paper & Plastics
Overall
by Product Category
Source: EMARKETER Forecast, May 2025 - February 2025
Note: includes paper and plastic products that people regularly buy from a grocery store, such as paper towels, toilet paper, garbage bags, and foils and wraps
Additional Note: Household paper and plastics also includes facial tissue, napkins, wet wipes, disposable tableware and utensils, food storage bags, parchment paper, and others. Sales can occur through channels outside of traditional grocers or supermarkets, such as warehouse clubs and superstores, convenience stores, gas stations, pharmacies, drugstores, and online delivery and meal-kit subscription services. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2024.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.