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Events
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Explore our Research →OOH spurs hike in awareness
Article |
Aug 19, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 18, 2025
TV is a major driver of holiday gift inspiration
Article |
Aug 18, 2025
When campaigns miss the mark and how to make it right
Article |
Aug 18, 2025
Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp
Article |
Aug 18, 2025
MSNBC rebrands as MS NOW in bid to scale beyond its niche
Article |
Aug 18, 2025
Loyalty programs give RMNs an advantage in the age of agentic AI
Article |
Aug 18, 2025
Self-service data access is still missing from most retail media networks
Article |
Aug 18, 2025
Novo Nordisk drops Ozempic self-pay price to $499 per month
Article |
Aug 18, 2025
Ad schools overhaul curriculum as AI reshapes junior roles, expectations
Article |
Aug 18, 2025
About
Our Methodology
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Learn More →Apparel, Footwear, & Accessories
Overall
by Product Category
Source: EMARKETER Forecast, May 2025 - February 2025
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Additional Note: Apparel, footwear, & accessories includes menswear, womenswear, kidswear, footwear, and accessories such as jewelry, sunglasses, and belts. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2024.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders