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Ad schools overhaul curriculum as AI reshapes junior roles, expectations
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Our Methodology
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Learn More →Household Cleaning Products
Overall
by Product Category
Source: EMARKETER Forecast, May 2025 - February 2025
Note: includes cleaning products that people regularly buy from a grocery store, such as detergents, air fresheners, and pest control supplies
Additional Note: Household cleaning products also includes all-purpose cleaners, cleaning tools, floor care, bathroom cleaners, laundry detergent, fabric softener, dish detergents, disinfecting wipes, and others. Sales can occur through channels outside of traditional grocers or supermarkets, such as warehouse clubs and superstores, convenience stores, gas stations, pharmacies, drugstores, and online delivery and meal-kit subscription services. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2024.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.