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Explore our Research →OOH spurs hike in awareness
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Aug 19, 2025
The big answers: EMARKETER Daily quiz
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Aug 18, 2025
Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp
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MSNBC rebrands as MS NOW in bid to scale beyond its niche
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Aug 18, 2025
Loyalty programs give RMNs an advantage in the age of agentic AI
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Aug 18, 2025
Self-service data access is still missing from most retail media networks
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Novo Nordisk drops Ozempic self-pay price to $499 per month
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Aug 18, 2025
Ad schools overhaul curriculum as AI reshapes junior roles, expectations
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About
Our Methodology
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Learn More →Fresh & Frozen Foods
Overall
by Product Category
Source: EMARKETER Forecast, May 2025 - February 2025
Note: includes foods that people regularly buy from a grocery store; for at-home consumption; excludes restaurant, food service, and drinking place sales
Additional Note: Fresh and frozen foods includes perimeter departments of a grocery store such as dairy, produce, meat, seafood, bakery, deli, and prepared foods, as well as frozen and refrigerated foods. Sales can occur through channels outside of traditional grocers or supermarkets, such as warehouse clubs and superstores, convenience stores, gas stations, pharmacies, drugstores, and online delivery and meal-kit subscription services. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2024.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.