Note: includes foods that people regularly buy from a grocery store; for at-home consumption; excludes restaurant, food service, and drinking place sales
Additional Note: Other snacks and sweets includes rice cakes and other puffed grain snacks, snack mixes, seaweed snacks, snack cakes and other packaged sweet baked snacks, ready-to-eat pudding and gelatin snacks, and other snacks and sweets thatfall outside of chips, cookies, and crackers; granola, protein, and snack bars; popcorn, meat snacks, and fruit snacks, candy and confectionery, and nuts and trail mixes. Sales can occur through channels outside of traditional grocers or supermarkets, such as warehouse clubs and superstores, convenience stores, gas stations, pharmacies, drugstores, and online delivery and meal-kit subscription services. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2025.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.