Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for programmatic ad spending.

This deck will:

• Provide an overview of how programmatic ad spending continues to migrate away from open environments and into more controlled, private ones.
• Help ad buyers understand how programmatic advertising is shaping ad spending trends in key channels, including digital video and retail media display ad spending.
• Help publishers and solution providers think through how they can capitalize on the near-term trajectory of programmatic ad spending.