Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for in-game ad spending.

This deck will:

• Provide an overview of our in-game ad spending and revenue forecasts as of Q4 2024, including breakdowns by device.
• Help ad buyers benchmark their in-game ad spending and budget allocations against the market.
• Help publishers and solution providers assess whether their in-game ad revenue mix is in line with industry trends or not.