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EMARKETER

Out-of-Home Ad Spending Benchmarks: Q4 2024

Forecasts and Insights for Out-of-Home

Report by Yoram Wurmser, Paul Verna  |  Oct 22, 2024

Ad Spending Benchmarks: Q4 2024

Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

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About This Report
How can OOH ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?
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Out-of-Home Ad Spending
US

Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for out-of-home (OOH) ad spending.

This deck will:

  • Provide an overview of our OOH ad spending and revenue forecasts as of Q4 2024, which include breakdowns by device.
  • Help ad buyers benchmark their OOH ad spending and budget allocations against the market.
  • Help media companies and solution providers assess whether their OOH ad revenue mix is in line with industry trends.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Yoram Wurmser, Paul Verna

Contributors

Rahul Chadha
Donte Gibson
Zach Goldner
Forecasting Analyst
Vladimir Hanzlik
Executive Editor and SVP, Content
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Emman Velasco
Chart Editor
Kelsey Voss
Principal Analyst
Zia Daniell Wigder
Chief Content Officer
Max Willens
Ali Young
Senior Copy Editor
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