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Global Media Intelligence 2024: Western Europe

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About This Report
How time spent with media, device ownership, and media adoption stacks up in Western Europe.
Table of Contents

What’s Inside

The Western Europe region of the Global Media Intelligence (GMI) Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. The polling was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer viewers
  • Creator/influencer membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners

Western Europe in Perspective

Traditional media maintains a firm hold on many consumers in Western Europe. The region is home to four of the top 10 countries in the world with the highest median age: Italy, Spain, Germany, and Greece. These older consumers both boost traditional media formats and affect the adoption of—and engagement with—digital media.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. What’s Inside
  2. Western Europe in Perspective
  3. Germany
  4. France
  5. UK
  6. Austria
  7. Belgium
  1. Denmark
  2. Greece
  3. Ireland
  4. Italy
  5. Netherlands
  6. Norway
  7. Portugal
  1. Spain
  2. Sweden
  3. Switzerland
  4. Chart Overview by Country
  5. Media Gallery

authors

Paul Briggs

Contributors

Rahul Chadha
Director, Report Editing
Vladimir de Leon
Chart Editor
Bill Fisher
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Ana Sazon
Chart Editor
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
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