What’s Inside

The United States coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2024 conducted by GWI. Click here to view the charts for these metrics: 

• Average time spent with media 
• Video-on-demand (VOD) viewers 
• Social media/messaging users 
• Digital audio listeners 
• TV viewers 
• Traditional media users 
• Vlog/influencer viewers 
• Creator/influencer membership site users
• Device ownership 
• Smart TV owners 
• Smartphone and tablet owners

US in Perspective

A higher percentage of people in the US consume long-form content than in any other country in the world. US viewers appear to expect an endless supply of content in both linear TV and streaming video. Time spent with each of these media ranked the US No. 1 globally; combined, they amounted to a daily average of 4 hours and 46 minutes (4:46), which exceeded the No. 2 country (South Africa) by 34 minutes.

Media adoption rates of both digital and traditional formats, along with digital device ownership rates, placed the US among a group of digitally advanced countries.